Tasks
Do you have a global mindset? Are you flexible and a true team player? Do you have a strong interest in a customer-centric approach with omnichannel communication, big data solutions, and real-time engagement data for optimal personalization? We are looking for a highly motivated person with digital marketing and campaign planning experience and expertise to join our Experience Center based in Malaysia.
The Experience Center Malaysia supports large mature and emerging markets across different geographies, including Japan, South Korea, Australia and New Zealand, Southeast Asia, India, Latin America, Turkey, and South Africa.
As the Manager, Omnichannel Personalization, you will serve as the subject matter expert for Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), driving audience activation, use-case implementation, and omnichannel personalization across overseas markets. You will translate business objectives into audience strategies, segmentation frameworks, and personalized customer journeys that enhance engagement and business outcomes.
- Support the implementation and continuous enhancement of Data Cloud (Data360) and omnichannel activation frameworks across markets, ensuring adherence to governance standards and best practices.
- Execute and manage audience activation activities, campaign setup, segmentation, and data utilization within Data Cloud.
- Implement Data Cloud use cases, audience strategies, and activation blueprints for regional and market initiatives.
- Configure and maintain audience setups, segmentation logic, taxonomy structures, and platform settings.
- Collaborate across teams to support integrated omnichannel activation initiatives and resolve implementation dependencies.
- Monitor activation performance, campaign results, and platform insights, providing recommendations to optimize audience engagement and campaign effectiveness.
- Coordinate with Data Cloud product owners and MarTech platform teams on enhancements, issue resolution, testing, releases, and change requests.
- Lead market adoption and enablement through consultation, documentation, and operational guidance.
Qualifications
Education and training: Bachelor’s degree in Marketing, Information Technology, Computer Science, Business, or a related discipline, with a focus on marketing technology and data. Certifications in MarTech, data platforms, Salesforce, or digital marketing are advantageous.
Experience: Minimum 8 years of experience in Digital Marketing, CRM, CDP, MarTech, or Omnichannel Marketing, with increasing responsibility and ownership. Experience translating customer and marketing data into audience strategies, campaign activations, and business recommendations is required.
Experience delivering end-to-end omnichannel activation use cases, including segmentation, personalization, journey orchestration, and performance optimization, is required. Candidates should have experience collaborating with stakeholders across multiple markets, agencies, and business units in a regional or global environment.
Specific knowledge and skills: Hands-on experience with Salesforce Data Cloud, Salesforce Marketing Cloud, or equivalent CDP/MarTech platforms such as Adobe Experience Platform, Adobe Audience Manager, or Adobe Target. Strong understanding of customer data management, audience segmentation, identity resolution, customer journey orchestration, and omnichannel activation is required.
Knowledge of digital marketing and analytics platforms such as Data360, GA4, Adobe Analytics, and CRM360, along with strong analytical, communication, stakeholder management, taxonomy design, data governance, quality assurance, and market enablement skills, is required.
Benefits
- Events for employees
- Discounts for employees
- Possible health benefits
- Mobile phone for employees
Contact
Mercedes-Benz Malaysia Sdn. Bhd., 16A Jalan BK 1/134, 7180 Puchong. Sherene Chong: sherene.chong@mercedes-benz.com