Purpose & Overall Relevance for the Organization
An exciting opportunity has opened for an entrepreneurial, data-driven decision-maker to join adidas's growing eCommerce organisation. As part of the Consumer Experience (CX) Optimization Team within Europe eCom, you will drive optimization and experimentation across key user journeys across adidas.com and the Flagship App.
You will contribute to the experimentation, optimization and personalization strategy within the Browse & Decide pillar, focusing on mid-funnel experiences to improve product discovery, consumer decision-making, engagement and conversion. You will translate consumer and market insights into actionable recommendations, identify high-value opportunities, shape the experimentation roadmap, and support audience strategy and personalization.
Key Responsibilities
- Support the A/B testing and personalization strategy across key mid-funnel experiences, including experimentation planning, ideation, hypothesis development, prioritization, velocity and performance.
- Support day-to-day optimization initiatives and trading opportunities.
- Own and drive the optimization and experimentation roadmap, aligning opportunities with commercial priorities, consumer needs and business objectives.
- Define and evolve audience segmentation to enable targeted personalization and tailored site experiences.
- Develop experimentation and optimization capabilities through existing platforms and identify capability gaps.
- Lead opportunity discovery through analysis, consumer insights, experimentation results and commercial performance data.
- Partner with Analytics, Trading, Global Product, Site Operations and Marketing Activation teams.
- Share test learnings and insights across European and global markets.
- Help deliver mid-funnel experiences that reflect seasonal campaigns, category and brand storytelling.
Knowledge, Skills & Abilities
- Deep expertise in digital experience optimization and ecommerce, including A/B testing, personalization and conversion rate optimization.
- Strong analytical mindset and ability to translate behavioural insights into actionable strategies.
- Understanding of ecommerce performance drivers and digital consumer behaviour, ideally in retail, fashion or sporting goods.
- Experience with tools such as Adobe Analytics, Amplitude, Google Analytics, Monetate, Optimizely or Contentsquare.
- Commercially minded, proactive and comfortable balancing strategic thinking with hands-on execution.
- Excellent communication, collaboration and stakeholder management skills.
- Fluent English, both verbal and written.
Education and Experience
- Minimum 5+ years of relevant experience in ecommerce, CRO or digital experience roles.
- BA/BS in Merchandising, Marketing, Business, Digital or a related field; a master's or graduate qualification is a plus.
Company Culture
adidas fosters an athlete's mindset through courage, ownership, innovation, teamplay, integrity and respect. The company is committed to diversity, equity and inclusion and to building an inclusive culture.
Job title: Manager CX Optimization
Team: Digital
Location: Amsterdam, NH, NL
Contract type: Limited Duration
Job number: 548077