Become part of the Converse Team. Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination.
Role Purpose
Drive Converse Apparel growth in GC by integrating consumer insights, channel needs, and brand direction into a differentiated assortment strategy. Lead end-to-end product creation, merchandising, and marketplace planning. Work closely with licensing partners, planning, brand, and cross-functional teams to deliver consumer-right product assortments that meet business and brand objectives.
Job Responsibilities
- Lead seasonal line planning, product briefs, and assortment strategy in partnership with licensing partners.
- Build line architecture including pricing strategy, product attributes, distribution strategy, and margin considerations.
- Identify consumer trends and translate insights into product opportunities aligned with Converse brand positioning.
- Ensure product assortments support financial targets through collaboration with Planning and Analytics.
- Monitor in-season performance by channel, identify opportunities, and take action to optimize sell-through and market share.
- Respond quickly to ad hoc channel needs while staying true to brand and product strategy.
Qualifications & Requirements
- 8+ years of merchandising experience in apparel and/or accessories, with exposure to both product creation and channel merchandising.
- Proven track record in end-to-end merchandising, including product line planning, brand alignment, and marketplace execution.
- Strong fashion and trend sense, with the ability to translate consumer insights into commercial opportunities.
- Analytical and business acumen, with the ability to read in-season performance and take quick action.
- Strong cross-functional collaboration and communication skills, with the ability to influence across teams.
- Experience working with licensing or partner models is a plus.
Enterprise/Leadership Expectations
- Be Open and Curious
- Think Like a Consumer
- Be Visionary and Strategic
- Be Resilient
- Embrace Change
- Engage Teams
Key Partnerships
- Licensing partner
- Asia Merchandising Planning
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates employees, permeates the working environment, and inspires its products.