Intern - Customer Excitement

At Mercedes-Benz Singapore, the Customer Excitement team helps shape how customers discover, experience and connect with Mercedes-Benz through customer insights, meaningful experiences, compelling content and brand communications.

Tasks

• Campaign Planning & Execution: Support brand, PR, retail and B2B marketing campaigns, including event planning, research, analysis, content creation, media relations and vendor or agency liaison.
• Support marketing activities such as press conferences, product launches, brand initiatives, media drives and employee engagement events.
• Contribute to emotional and impactful campaigns through storytelling, communication and messaging.
• Content Management: Manage content updates and internal communication initiatives, including social intranet, communication calendars, internal events and sustainability initiatives.
• Digital Marketing & Analytics: Manage and implement SEM strategies, track and report KPIs using data analytics, analyse competitor activities and support the rollout of digital tools.
• Customer Relationship Management: Support customer loyalty and retention campaigns and use customer and dealer feedback to develop action plans.
• Partnerships: Maintain a repository of prospective co-branding opportunities and liaise with potential strategic partners.

Internship Learning Outcomes

• Participate in strategic planning, goal setting and process alignment.
• Build relationships with internal and external stakeholders.
• Gain experience in research, data insights and customer-centric projects.
• Develop storytelling and content creation skills.
• Understand business models shaping the luxury mobility industry.
• Gain exposure to Salesforce and other digital marketing and analytics tools.
• Receive mentorship and coaching from team members and management.

Qualifications

• Undergraduate pursuing a bachelor's degree in communications, PR, marketing or a related discipline.
• Excellent oral and written communication skills, with a creative flair for engaging content and copy.
• Good Microsoft Office skills, including PowerPoint, Excel and Word.
• Team player with attention to detail.
• Strong interpersonal skills, a proactive attitude and high motivation to learn.

Only shortlisted candidates will be contacted.

Benefits

• Mobile phone for employees
• Possible health benefits
• Employee discounts
• Possible employee events
• Near-site childcare
• Parking
• Canteen and café
• Good public transport
• Barrier-free workplace