NIKE, Inc.

GTM Strategy and Transformation Lead (Commercial Strategy & Transformation Lead)

NIKE, Inc.

EMEA

Job Type Full-time
Experience Senior
Posted 2 weeks 1 day ago
Senior Level

NIKE, Inc. is looking for a strategic, forward-thinking leader to join the EMEA GTM & Digital Sales team. This cross-functional leadership role is accountable for driving retail partner engagement and orchestrating internal teams through the CODE process across EMEA, with a focus on end-to-end strategies from sell-in to sell-through.

Who you'll work with

You will partner closely with EMEA NMP teams, Sport teams, Business Integration, and Strategic Account teams. You will lead coordination across CODE gates and champion transformation workstreams. The role reports to the Senior Manager, Account Engagement & CODE.

Who we are looking for

  • Extensive experience in commercial strategy or transformation, with exposure to strategic accounts and complex cross-functional environments.
  • Advanced communication and storytelling skills, with the ability to influence senior stakeholders and translate complex CODE strategy into clear narratives.
  • Strong strategic planning and program leadership capabilities, including management of multi-workstream initiatives and seasonal transformation programs.
  • Deep expertise in end-to-end B2B processes, including information, tools, and content flows across platforms such as Nike.net.
  • A sophisticated marketplace and account portfolio mindset across partner tiers and Strategic Account needs.
  • Executive-level stakeholder management skills across organizational levels and geographies.
  • A change leadership orientation and the ability to build trust and foster inclusive collaboration in matrixed teams.
  • Experience leading pilot programs and process re-engineering, ideally in GTM, commercial, or sales operations environments.

What you'll work on

  • Own and lead the end-to-end CODE process for Nike partners across EMEA.
  • Drive cross-functional CODE gates and bring Nike's seasonal strategy to life across the EMEA marketplace.
  • Lead seasonal journey planning and execution in alignment with the CODE agenda.
  • Champion alignment across EMEA NMP, Sport, Business Integration, and Strategic Account teams.
  • Identify and lead process improvement initiatives that evolve CODE for Nike partners.
  • Own and maintain the EMEA cross-functional CODE calendar.
  • Build understanding of CODE's impact on business processes and create new execution frameworks.
  • Lead the evolution of CODE for EMEA Sales through structured pilot programs across selected markets and account tiers.
  • Drive the Product Engagement phase across Strategic Accounts in EMEA and define a scalable engagement model for partner buying decisions, range planning, and consumer activation.

Leadership competencies

  • Instills trust
  • Embraces and leads change
  • Fosters effective teamwork
  • Values differences
  • Drives clarity
  • Ensures accountability

Functional competencies

  • Exceptional verbal and written communication
  • Strategic planning
  • Program and project management
  • End-to-end B2B experience
  • Marketplace and account expertise
  • Data-driven decision making

NIKE, Inc. offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. The company is committed to employing a diverse workforce and is an equal opportunity employer.

This role is open for applications until 8 September 2026.

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