Purpose & Overall Relevance for the Organization: The Director Brand Communications strategies the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.
Key Responsibilities
- Partner with BU product managers to develop marketing and communication plans that drive business-unit objectives and effective communication activities.
- Envision short- and long-term communications strategies based on the global SBP and specific business-unit objectives, and drive effective channel planning based on consumer and marketing objectives.
- Develop comprehensive action plans for BU communications projects to maximize brand and product exposure while maximizing efficiencies.
- Stay up to date on the developing media environment, new media technologies, and opportunities.
- Identify communication opportunities, including co-ops and co-branding, and coordinate with Digital, Social, PR, and Retail disciplines.
- Select and steer global and local agencies across business-unit projects and activities, including briefing and concept development.
- Guide agencies toward creative concepts that meet objectives and work across disciplines and global markets.
- Guide communication tools from conception through implementation, ensuring projects remain on brief and meet high creative standards.
- Steer the business-unit and global communications plan and benchmark brand-perception progress in markets.
- Develop post-campaign evaluations through research and project tracking, consolidating results into regular quality reports.
- Own communications and advertising budgets and spending strategies, considering regional use and implementation requirements.
Key Relationships
Brand Management, other adidas business units, local markets, adidas Finance and Controlling, adidas Procurement, creative agencies, external partners, and key accounts.
Knowledge, Skills, Abilities
- Excellent interpersonal and communication skills with managerial-level strategic thinking.
- Senior experience in marketing communications, campaign development, and execution.
- Deep academic and professional understanding of the changing marketing landscape and advanced project-management experience.
- Ability to collaborate on platforms and tools used by multiple functions and manage or collaborate with internal and external cross-functional groups.
- Broad understanding of and passion for the sports and fashion/entertainment industry.
- Strong presentation and organizational skills.
Minimum Qualifications
- Degree in Marketing, Communications, Retail, Digital, or a related field; a Master’s degree or MBA is a plus.
- 8+ years of industry and/or relevant work experience.
- Fluent written and spoken English.
Culture and Inclusion
adidas promotes an inclusive workplace and welcomes applicants across ages, genders, backgrounds, nationalities, sexual orientations, religions, beliefs, and disability status. Its culture emphasizes courage, ownership, innovation, teamplay, integrity, and respect, alongside diversity, equity, and inclusion.