We are seeking a passionate Digital Marketing Analyst to lead and build analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. This role combines hands-on analysis with ownership of analytics tools and strategy, requiring a data-driven mindset and ability to thrive in a fast-paced retail environment.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.
- Healthcare, pension, and potential bonus
- 27 days of leave, plus bank holidays, with the option to buy 5 more days
- Tax Saver Tickets
- Fitness centre
- Subsidised cafeteria
What You’ll Do as a Digital Marketing Analytics Manager
- Lead the strategic direction of paid media analytics while building and managing a high-performing team
- Partner with Digital Campaign, Performance Marketing, and insights teams to analyse performance and drive data-led strategies
- Develop and own reporting frameworks, delivering weekly and monthly insights and actionable recommendations
- Build forecasts using historical data and third-party tools to optimise media budget planning
- Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau
- Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure
- Collaborate with data scientists to design, measure, and validate media performance and attribution models
- Present performance insights and strategic recommendations to stakeholders across the business
What You’ll Bring
- 8+ years of experience in analytics, combining strategic leadership with hands-on execution
- Proven ability to build and manage high-performing teams in fast-paced, large-scale environments
- Strong educational background in marketing, data science, business analytics, statistics, or a related field
- Expertise in digital marketing measurement platforms, including GA4, Adobe, and MMPs, and visualisation tools such as Power BI and Tableau
- Advanced technical skills in Excel, SQL/Python, and cloud-based data platforms
- Deep understanding of digital channels such as Meta and Google, including algorithms, attribution, and performance optimisation
- Strong analytical mindset with excellent numerical skills, commercial awareness, and a deadline-driven approach
- Exceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficiently
About Primark
Primark has grown from its first store in Dublin in 1969 to a £9bn+ turnover business with over 80,000 colleagues and more than 440 stores in 17 countries.
All offers of employment are subject to background checks, including right to work, reference, education and, for some roles, criminal and financial checks.