Business Analyst Digital
Join Primark's Digital team and help shape the customer experiences that support millions of shoppers across our online and in-store channels. Working closely with Product Managers, Technology teams, and business stakeholders, you'll turn complex business needs into clear, actionable requirements. You'll play a key role in delivering innovative digital products, improving customer journeys, and supporting business growth in a fast-paced, product-led environment.
What you'll do
- Partner with business stakeholders, product teams, and technology colleagues to gather, analyse, and document detailed business requirements.
- Facilitate workshops, interviews, and discovery sessions to understand current processes, identify pain points, and define opportunities for digital improvement and innovation.
- Translate business requirements into clear user stories, process maps, functional specifications, and acceptance criteria.
- Work closely with Product Managers, UX teams, and Engineers throughout the development lifecycle.
- Analyse customer journeys, operational processes, and business data to identify trends, inefficiencies, and opportunities to enhance the digital experience.
- Support Agile delivery teams through backlog refinement, sprint planning, user acceptance testing, and post-implementation reviews.
- Act as a trusted advisor to stakeholders, providing analysis, recommendations, and insights.
What you'll bring
- Proven experience as a Business Analyst within a digital, eCommerce, retail, or product-led organisation.
- Strong expertise in requirements gathering, business process analysis, workflow mapping, and translating complex business needs into practical technology solutions.
- Experience working within Agile environments with cross-functional product and engineering teams.
- Excellent stakeholder management skills and the ability to influence and build relationships across technical and non-technical audiences.
- Strong analytical and problem-solving capabilities.
- Exceptional communication and documentation skills.
- Experience working with digital platforms, customer-facing products, or retail technology solutions.
About Primark
Primark was founded in Ireland in 1969 and is an international fashion retailer with more than 470 stores across 18 countries, employing more than 80,000 colleagues.