Brands and Product Communication (Van)

Beijing Mercedes-Benz Sales Service Co., Ltd.

Beijing, China (Hybrid)

Job Type Full-time

Experience 5–8 years

Posted 1 month 1 week ago

Hybrid 5–8 years Level

Tasks

Branding communication

Product communication planning for Van
Cross-branding communications with the HQ marketing team and strategic partners
Work with creative agencies to ensure effective design, production, and quality assurance
Build awareness of the value proposition and increase business demand through content creation

Product Communication Projects

Independently manage a sub-branding product line
Develop innovative communication strategies
Analyze the media landscape and competition
Prepare press materials and manage press fleet cars
Coordinate with internal parties to facilitate processes
Brief agencies on tasks and develop execution plans
Manage projects and report to the line manager
Ensure optimal coverage and positive media feedback

Press Event Planning and Execution

Define communication and media strategies for press events
Implement and execute events as project manager
Proofread and approve press materials
Manage on-site events and ensure flawless execution
Coordinate with internal parties and external vendors
Develop media messages highlighting product advantages
Select media based on cost-effectiveness and media reach
Provide timely updates and reports
Make responsive and sound decisions
Develop and follow up on reports

Media Strategy and Planning

Contribute to strategic media communication planning
Draft annual media communication plans
Brief PR agencies on annual retainer programs
Execute annual retainer projects
Report important issues to the reporting manager
Monitor industry news and update plans daily
Monitor potential issues and handle media crises effectively
Identify media opportunities and long-term partnerships

Qualifications

The ideal candidate can work in varied environments, manage multiple projects simultaneously, handle pressure, and consistently produce high-quality work.

Fluent in spoken and written English
Excellent MS Office skills
Strong product storytelling capability, translating technical features into user-relevant communication
Deep understanding of digital and social media content, including WeChat, Weibo, Redbook, and short-video platforms
Solid go-to-market and campaign orchestration capability
Project management skills, including agency and parallel workstream management
Good visual and editorial content quality awareness
University degree
5–8 years of experience in branding, content, product communication, or related fields
Experience in automotive, technology companies, or media is strongly preferred
Strong interpersonal and cross-functional collaboration skills
Structured thinking and the ability to distill complex topics into clear communication
Good judgment in balancing stakeholder perspectives
High ownership and accountability
Strong presentation and communication skills

Benefits

Employee events, flextime, possible hybrid work, health benefits, mobility offers, employee discounts, possible good public transport access, and a barrier-free workplace.