Assistant Manager, Platform KAM SEA

Purpose & Overall Relevance for the Organization

Support the function and operations of SEA eCommerce Digital Partners business. The individual will have an opportunity to develop skillsets relating to running eMarketplace shop-in-shops on Lazada, Shopee, TikTok Shop and other platforms across Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.

Key Responsibilities

Enabler & Marketplace Management (50%)

• Align with marketplaces and enablers to ensure campaigns are launched smoothly.
• Execute business strategies with third-party enablers based on aligned guidelines and timelines.
• Plan and execute platform mega campaigns and SBD events.
• Review product content accuracy and improve product content processes, including pricing, sizing, images and descriptions, to improve in-app search traffic.
• Work with brand, supply chain and finance teams on forecasting and trend reporting.

Marketing Working Budget Management (20%)

• Track and manage the budget for maximum effectiveness and return on investment.
• Monitor platform onsite ads to ensure implementation of the brand direction.
• Manage the marketplace store affiliation program.
• Review marketing working budget tracking with key stakeholders.

Consumer Engagement (15%)

• Build and execute consumer engagement initiatives, including livestream and social content, to maximize sales.
• Collaborate with brand and activation teams on animation plans and relevant trend-responsive content.
• Identify and select affiliates, creators and hosts.
• Upskill the wider team on social engagement platforms, including livestream and TikTok Shop.

Consumer Experience (15%)

• Define the optimum layout of eSIS, campaign pages, banners and product pages for a best-in-class shopping experience.
• Manage product collection curation and out-of-stock listings for easy store browsing.
• Set up promotional tools and sponsored solutions to support campaign activation and drive onsite traffic to eSIS.

Knowledge, Skills and Abilities

• Minimum 2 years of experience managing eCommerce, marketplace or social commerce operations, including Lazada, Shopee or TikTok Shop.
• Strong project and stakeholder management skills.
• Result-driven and go-getter personality with great attention to detail.
• Fluent in English; SEA languages are a plus.
• Strong business acumen and excellent analytical skills.
• Ability to challenge the status quo and drive continuous improvement.
• Exposure to managing multiple markets is a plus.

Culture

Adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion as part of its culture and talent processes.