About Multi Bintang Indonesia
Multi Bintang Indonesia is the pioneer of the beer industry with a proud history of more than 90 years in Indonesia. As part of The HEINEKEN Company, we brew and market iconic beer brands including BINTANG, Heineken®, BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, Kawan Senja, and BINTANG 0.0.
Driven by our purpose “Brewing the Joy of True Togetherness to Inspire a Better World,” we combine iconic brands, innovation, and a passion for consumers to create meaningful experiences across Indonesia.
About the Job
We are looking for a Territory Sales Executive to manage sales operations in Surabaya and surrounding areas. This role focuses on driving execution across traditional and general trade channels, ensuring strong distributor collaboration and effective in-store activation.
You will oversee trade programs, negotiate with outlets, maintain product availability, and navigate local market dynamics in a highly competitive environment.
Job Purpose & Impact
Your primary purpose is to defend and grow market share by leading distributor teams, optimizing trade execution, and strengthening relationships with key outlets. You will turn insights into action by analyzing data, coaching sales representatives, and deploying promotional strategies that deliver commercial impact.
Success means mastering negotiation, adapting to diverse cultural and market contexts, and ensuring consistent brand visibility across every outlet in your territory. Through strong business partnering with distributors and sharp in-store execution, you will help reinforce the presence of iconic brands.
Main Responsibilities
- Implement promotions, deploy marketing materials, and secure optimal POSM placement.
- Negotiate and manage activations while ensuring proper fridge execution and product availability.
- Advise distributors and outlets on promotions, product assortment, and placement strategies.
- Use data insights to develop targeted promotions and improve customer engagement.
- Resolve complaints and operational issues to maintain customer satisfaction.
- Engage at-risk customers, address concerns, and propose retention solutions.
- Coach and train DSRs to enhance capabilities and drive execution excellence.
- Manage and optimize DSR performance, ensuring KPI achievement and strong in-store execution.
Candidate Criteria
- Willing to be placed anywhere in Indonesia.
- Bachelor’s degree in any major, preferably Business or Marketing.
- Minimum 2 years of FMCG experience, with a strong passion for Sales and Data Analytics.
- Creative and strategic thinker with strong networking and business development skills.
- Excellent communication, negotiation, and leadership ability to guide and influence DSRs.
- Proficient in data administration and analytics to support business decision-making.
- Adaptable to fast-changing market conditions.
- Proficient in English, written and spoken.
Additional Information
Tools provided: Laptop and iPad.
Contract: Full-time.
Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds. Assistance during the application process is available at [email protected].
Multi Bintang Indonesia will never request payment during the hiring process. Official communications use addresses ending in @heineken.com.