In-Store Visual Merchandising Specialist - Access Park Kenilworth

Purpose and overall relevance for the organization

Contribute to meeting or exceeding store sales and profit targets by ensuring the efficient and effective implementation of the global visual merchandising direction in the assigned store.

Key responsibilities

Communication

• Cascade information from the Regional VM Manager to the Store Manager and store staff through training and meetings.
• Participate in team meetings and huddles to understand store needs, stock deliveries, sales, and retail KPI analysis in order to drive sales through visual merchandising.
• Provide feedback to the RBO on store needs after discussions with the Store Manager.

Merchandising display

• Ensure the store complies with global standards and guidelines to provide a pleasant shopping experience.
• Maintain high standards for windows, including mannequin dressing and positioning, lighting, cleanliness, steaming, and price communication.
• Create clear Shop-In-Shops to emphasize category presentation.
• Use and position in-store communication tools correctly.
• Dress in-store mannequins and position props correctly.
• Apply and maintain retail standards.
• Complete daily audits using the adidas VM Compliance Checklist.
• Submit monthly VM Compliance Tool updates, including taking and uploading pictures.
• Update the weekly Space Management Tool floor plan and fixture allocation based on product presentation changes.
• Analyze space management results weekly with the Store Manager and draft a common action plan.
• Support night-shift campaign changes.
• Lead store staff by example and organize their work time and tasks.

In-store VM training

• Train co-workers on global visual merchandising standards and guidelines, including folding techniques, hanger types, size order and size curves, steaming, merchandise presentation, size cubes, and size stickers.
• Train colleagues on store knowledge and wall configuration through the Train the Trainer program.
• Enhance the consumer journey.

VM reporting

• Monitor competitor activity and current and upcoming fashion trends in the store location area.
• Communicate relevant information to the Market VM Manager.
• Identify and communicate store fixture and in-store communication needs to the Market VM Manager.
• Perform other duties as requested by the Store Manager or Market VM Manager.

Equipment control

• Return and correctly store unused equipment, including fixtures, mannequins, props, and graphic frames.
• Manage fixtures carefully to avoid damage.
• Remain familiar with health and safety issues.
• Maintain a VM corner in the back of house with all visual merchandising elements packed appropriately.

Customer service and operational tasks

• Execute Brand Customer Service standards to meet or exceed customer expectations.
• Act as a Brand Ambassador by consistently demonstrating the Brand Attitude and Values.
• Use seasonal brand and product knowledge effectively during sales interactions.
• Communicate product features, benefits, and unique selling points clearly to address customer needs.
• Minimize loss in the stockroom and on the sales floor.
• Perform store operations safely, effectively, and efficiently.
• Collaborate productively and respectfully with team members.
• Complete applicable training programs and apply the learning on the job.
• Seek coaching and learning opportunities to continually improve performance.

Key relationships

Consumers, peers and supervisors, the VM Manager, Deputy Manager, Store Manager, and Regional VM.

Knowledge, skills, and abilities

• Interest in fashion and sports is desirable.
• English skills are beneficial.
• Organized and detail-oriented.
• Able to follow directives.
• Good numeracy, literacy, verbal, and written communication skills.
• Self-motivated and able to work as part of a team.
• Effective problem-solving abilities.
• Good eye for style and coordination, with attention to detail.

Minimum qualifications

• Matric certification.
• Two to three years of visual merchandising experience in a retail environment.

Culture and inclusion

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion to create belonging and reflect the diversity of its consumers and communities.