Purpose and overall relevance for the organization
Drive brand and consumer experience by managing a high-volume, strategically positioned Brand Flagship store that represents the adidas brand and product in the most impactful way. Work closely with Market and Global teams to shape the strategic direction of the Brand Flagship concept in the Market. Lead the Store Management Team in providing an outstanding consumer experience while maintaining high operational and brand standards.
Drive store profitability by meeting or exceeding store sales and profit targets, ensure compliance with established policies and procedures, minimize inventory shrinkage, build a productive team through training and development, and act as an ambassador of adidas company values.
Key responsibilities
- Deliver an exceptional consumer experience tailored to the Brand Flagship through outstanding execution of global brand and retail operational standards.
- Foster a positive, active, authentic, and consumer-centric store culture.
- Understand the strategic importance of the Brand Flagship and create brand advocacy.
- Develop and lead execution of a visionary business plan for the Brand Flagship.
- Provide input and feedback to departments and global teams.
- Support and coach leadership teams and associates to drive sales, meet key performance indicators, manage expenses, and increase profitability.
- Partner with Store Management Teams to hire, develop, and build a high-performing team.
- Hold P&L accountability for the Brand Flagship store.
- Collaborate with global and Market organizations and develop clear action plans with the Line Manager.
- Communicate product and operational needs, opportunities, and priorities.
- Ensure consistent execution of Visual Merchandising, In-Store Communication standards, global programs, initiatives, and strategies.
- Lead performance management, succession planning, recruiting, hiring, and development activities.
- Promote a high-performance culture by setting clear expectations, holding employees accountable, and focusing the team on key success drivers.
- Take accountability for training and execution across business, operations, sales and customer service, and visual merchandising.
- Ensure employees receive foundational, seasonal brand, product, and Retail Standards training.
- Complete recordkeeping related to applicants, new hires, payroll, performance appraisals, salary reviews, counselling, disciplinary actions, and terminations.
- Drive inventory shrinkage strategies and accurate stock management.
- Implement training, development, and succession planning initiatives.
Key relationships
Consumers, peers, retail support functions including Marketing Activations, Visual Merchandising and Operations, vendors, and support functions.
Knowledge, skills, and abilities
- Strong ability to understand and use financial data to make decisions and influence outcomes.
- Critical thinking and creative problem-solving skills.
- Ability to make recommendations using sound judgment consistent with standards, practices, policies, and procedures.
- Strong leadership, interpersonal, communication, collaboration, and influencing skills.
- Comfort with ambiguity and openness to change.
- Ability to receive feedback and remain composed in stressful situations.
- Passion for the adidas brand and sport.
- Proficiency with Microsoft applications, internet tools, POS systems, and other computer software.
Required education and experience
- Matric Certificate.
- Minimum 5 years of relevant market experience.
- Leadership experience in a branded organization creating a brand experience.
- Successful leadership of a team of 50 or more people.
- Geographical mobility.
- Advanced numeracy, literacy, and strong communication skills.
Adidas culture
Adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion to create belonging and connect authentically with consumers and communities.