Purpose and overall relevance for the organization
Drive brand and consumer experience by managing a high-volume, strategically positioned Brand Flagship store that represents the adidas brand and product in the most impactful way. Work closely with Market and Global teams to shape the strategic direction of the Brand Flagship concept in the Market.
Lead the Store Management Team in providing an outstanding consumer experience while maintaining high operational and brand standards. Drive store profitability by meeting or exceeding store sales and profit targets, ensure compliance with established policies and procedures, minimize inventory shrinkage, build a productive team through training and development, and act as an ambassador of adidas company values.
Key responsibilities
- Deliver an exceptional consumer experience tailored to the Brand Flagship through outstanding execution of global brand and retail operational standards.
- Foster a positive, active, authentic, and consumer-centric store culture.
- Understand the strategic importance of the Brand Flagship and create brand advocacy.
- Develop and lead execution of a visionary business plan for the Brand Flagship.
- Provide input and feedback to departments and global teams to achieve the Brand Flagship ambition.
- Support and coach leadership teams and associates to drive sales, meet key performance indicators, manage expenses, increase profitability, and drive brand advocacy.
- Partner with Store Management Teams to hire, develop, and build a high-performing team.
- Hold P&L accountability for the Brand Flagship store.
- Collaborate with global and Market organizations and develop clear action plans with the Line Manager.
- Communicate product and operational needs, opportunities, objectives, deliverables, and timelines.
- Ensure Visual Merchandising and In-Store Communication standards are consistently executed and maintained.
- Implement global programs, initiatives, and strategies within the Brand Flagship.
- Lead performance management, succession, recruiting, hiring, and development activities.
- Promote a high-performance culture through clear expectations, accountability, effective working practices, and focused goals.
- Coordinate training and execution across business, operations, sales and customer service, and visual merchandising.
- Ensure employees receive foundational, seasonal brand, and product knowledge training.
- Complete recordkeeping associated with applicants, new hires, payroll, performance appraisals, salary reviews, counselling, disciplinary actions, and terminations.
- Produce results under varied market conditions while complying with corporate guidelines.
- Identify and develop strong performers with potential for growth along the Retail Field Career Ladder.
- Drive inventory shrinkage strategies and monitoring processes to ensure accurate stock management.
- Implement training, development, and succession planning initiatives to drive a high-performing team.
Key relationships
Consumers, peers, key retail support functions including Marketing Activations, Visual Merchandising, Operations, vendors, and support functions.
Knowledge, skills, and abilities
- Strong ability to understand and use financial data to make decisions and influence outcomes.
- Critical thinking and creative problem-solving skills.
- Ability to make recommendations using judgment consistent with standards, practices, policies, and procedures.
- Strong leadership, interpersonal, communication, collaboration, and influencing skills.
- Ability to thrive under ambiguity, remain open to change, and advocate for new approaches.
- Ability to receive feedback and remain composed in stressful situations.
- Passion for the adidas brand and sport.
- Proficiency with Microsoft applications including Outlook, Excel, Word, and PowerPoint, as well as Internet and POS systems.
Required education and experience
- Matric Certificate.
- Minimum 5 years of relevant market experience.
- Leadership experience in a branded organization creating a brand experience.
- Successful leadership of a team of 50 people or more.
- Geographical mobility.
- Advanced numeracy, literacy, and strong communication skills.
Culture and inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company believes that embedding diversity, equity, and inclusion into its culture and talent processes creates belonging and a competitive advantage.