Purpose and overall relevance for the organization
- Operate the retail store with a focus on brand and consumer experience and a consumer-first mindset.
- Lead, develop, and coach the store team while building a customer service culture and maintaining high operational and brand standards.
- Represent adidas brands and products in an inspiring and impactful way.
- Collaborate with the Retail Operations Area Manager and retail back-office functions to deliver strategic actions and projects.
Delivering store targets
- Deliver financial and retail targets, including net sales, profit, cost management, and store experience NPS results.
- Manage store resources to provide consumers with a leading shopping experience.
- Implement and operate the store within established policies, procedures, initiatives, and directives.
Key accountabilities
Sales and business
- Manage retail and financial KPIs and the store P&L.
- Diagnose store strengths, opportunities, and efficiencies.
- Support and coach the store team to drive sales and deliver retail, financial, and NPS KPIs.
- Develop and execute a business plan for the store.
- Collaborate with retail marketing, visual merchandising, merchandising and allocations, supply chain, profit protection, human resources, store development, and retail facility management.
- Drive experience NPS improvements and the omnichannel consumer journey.
Operations and process
- Lead and implement retail operations, brand, visual merchandising, audit, health and safety, internal control, and loss prevention standards.
- Ensure effective use of store applications, programs, tools, and projects.
- Manage back-of-house and shopfloor processes and allocate resources to ensure store readiness.
- Allocate resources efficiently for commercial moments, events, and product launches.
Teamwork and leadership
- Build a collaborative environment through clear shared goals, inclusive decision-making, and productive relationships.
- Manage performance, succession, recruiting, hiring, and development activities.
- Promote a high-performance culture with clear expectations, accountability, and focused goals.
- Coordinate training across business, operations, sales, customer service, and visual merchandising.
- Lead by example using adidas’s 3C’s leadership framework: confidence, collaboration, and creativity.
Customer service, brand, and product
- Mobilize store resources and processes to deliver an exceptional consumer experience.
- Act as a brand ambassador and role model adidas values in local communities.
- Support sales skills and product training for new and seasonal product and concept launches.
- Create a vibrant service and sales culture focused on sustained service and commercial performance.
Knowledge, skills, and abilities
- Strong leadership, interpersonal, communication, collaboration, and influencing skills.
- Ability to understand and use financial data, solve problems creatively, and handle sensitive inquiries or complaints.
- Comfort working in a matrix organization and dynamic retail environment.
- Results-driven, open to change, creative, collaborative, receptive to feedback, and composed under stress.
- Passion for adidas and sport.
- Proficiency with Microsoft applications, internet tools, and POS systems.
Qualifications
- Retail experience with demonstrated business management skills, preferably including P&L ownership and team leadership.
- At least 2 years of retail management experience.
- Leadership experience in a branded organization and successful team leadership.
- Fluent English; fluency in another language is highly desirable.
Company culture
Adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect, and emphasizes diversity, equity, and inclusion.