Purpose and overall relevance for the organization
- Operate a retail store with a focus on brand and customer experience and a consumer-first mindset.
- Lead and develop the store team while ensuring high operational and brand standards.
- Represent adidas and its products in an inspiring and effective way.
- Work closely with the Retail Operations Area Manager and retail back-office functions to implement strategic initiatives and projects.
Achieving store goals
- Work toward financial and retail goals, with a focus on sales, profit, and cost management.
- Manage store resources to provide a leading shopping experience and achieve positive NPS results.
- Implement established policies, procedures, initiatives, and guidelines.
Main responsibilities
Sales and business:
- Manage retail and financial KPIs and the store profit and loss account.
- Diagnose business opportunities, efficiencies, and areas for improvement.
- Manage, support, and coach the store team to increase sales and achieve retail, financial, and NPS KPIs.
- Develop and execute a clear business plan for the store.
- Collaborate with retail marketing, visual merchandising, merchandising and allocations, supply chain, profit protection, human resources, store development, and facilities teams.
- Drive improvements in customer experience, NPS, and omnichannel shopping.
Operations and processes:
- Implement retail operations, brand, visual merchandising, audit, health and safety, internal control, and profit protection standards.
- Ensure applications, programs, tools, and projects are consistently implemented in the store.
- Manage back-of-house and front-of-house processes and allocate resources effectively.
- Manage multiple responsibilities while maintaining a consumer-first focus.
Teamwork and leadership:
- Lead and manage the store team, establish shared goals, and build productive relationships.
- Manage performance, succession, recruitment, hiring, and development activities.
- Promote a high-performance culture with clear expectations and accountability.
- Coordinate training across business, operations, sales, customer service, and visual merchandising.
- Ensure personnel documentation is completed on time.
- Demonstrate adidas leadership behaviors based on trust, collaboration, and creativity.
Customer service, brand, and product:
- Mobilize store resources and activities to deliver outstanding customer experiences.
- Act as an adidas brand ambassador and work with local communities.
- Support sales knowledge and product training for new and seasonal product and concept launches.
- Create a strong service and sales culture and maintain a customer-focused way of working.
Knowledge, skills, and abilities
- Strong leadership, interpersonal, communication, collaboration, and influencing skills.
- Ability to understand and use financial data to make decisions and influence results.
- Critical thinking and creative problem-solving skills.
- Ability to respond effectively to sensitive requests and complaints.
- Comfort working in a matrix organization and dynamic retail environment.
- Results-oriented, open to change, feedback, and new ways of working.
- Passion for adidas and sport.
- Proficiency in Microsoft Office and other computer software, including POS systems.
Education and experience
- Retail experience with demonstrated business skills, preferably including P&L responsibility and team leadership, or comparable franchise or business management experience.
- At least two years of retail management experience.
- Leadership experience in a branded organization and a successful record of leading a team.
- Fluent English; fluency in another language is highly desirable.
About adidas
adidas promotes an athlete’s mindset through courage, ownership, innovation, teamwork, integrity, and respect. The company is committed to diversity, equity, and inclusion and to creating a culture where people belong.