Purpose and overall relevance for the organization
To drive brand and consumer experience by managing a high-volume, strategically positioned Brand Flagship store that represents the adidas brand and product in the most impactful way. The role works closely with Market and Global teams to shape the strategic direction of the Brand Flagship concept, leads the Store Management Team in delivering an outstanding consumer experience, maintains high operational and brand standards, and drives store profitability.
The Store Manager ensures compliance with established policies and procedures, drives inventory shrinkage strategies and accurate stock management, builds a productive team through training and development, and acts as an ambassador of adidas company values.
Key responsibilities
- Deliver an exceptional consumer experience tailored to the Brand Flagship by ensuring outstanding execution of global brand and retail operational standards.
- Foster a positive, active, authentic, and consumer-centric store culture.
- Develop and lead execution of a visionary business plan for the Brand Flagship.
- Support and coach the leadership team and associates to drive sales, meet key performance indicators, manage expenses, and increase profitability.
- Partner with Store Management Teams to hire, develop, and build a high-performing team.
- Hold P&L accountability for the Brand Flagship store.
- Collaborate with global and Market organizations and provide input on product and operational needs.
- Ensure Visual Merchandising and In-Store Communication standards are consistently executed.
- Implement global programs, initiatives, and strategies within the Brand Flagship.
- Lead performance management, succession, recruiting, hiring, and development activities.
- Promote a high-performance culture through clear expectations, accountability, effective work practices, and focused goals.
- Coordinate training across business, operations, sales, customer service, visual merchandising, and Retail Standards.
- Ensure team members receive foundational and seasonal brand and product knowledge training.
- Complete required recordkeeping related to applicants, hiring, payroll, performance appraisals, salary reviews, counselling, disciplinary actions, and terminations.
- Identify and develop strong performers with potential for growth along the Retail Field Career Ladder.
- Drive inventory shrinkage strategies and accurate stock management.
- Implement training, development, and succession planning initiatives.
Key relationships
Consumers, peers, key retail support functions including Marketing Activations, Visual Merchandising, Operations, vendors, and support functions.
Knowledge, skills, and abilities
- Strong ability to understand and use financial data to make decisions and influence outcomes.
- Critical thinking and creative problem-solving ability.
- Ability to make recommendations using judgment consistent with standards, practices, policies, and procedures.
- Strong leadership, interpersonal, communication, collaboration, and influencing skills.
- Ability to thrive under ambiguity, adapt to change, and advocate for new approaches.
- Ability to accept feedback and maintain composure in stressful situations.
- Passion for the adidas brand and sport.
- Proficiency with Microsoft Outlook, Excel, Word, PowerPoint, internet tools, POS systems, and other computer software.
Required education and experience
- Matric Certificate.
- Minimum five years of relevant market experience.
- Leadership experience in a branded organisation creating a brand experience.
- Successful leadership of a team of 50 or more people.
- Geographical mobility.
- Advanced numeracy, literacy, and strong communication skills.
Culture
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company also emphasizes diversity, equity, inclusion, belonging, and representation of its consumers and communities.