General Purpose
As Senior Director of Digital Analytics at adidas North America (NAM), you will lead the Data and Analytics function for the Digital & eCommerce organization, shaping how data, insights, and technology drive better commercial decisions and business impact.
This leadership role sits at the intersection of commercial strategy, digital growth, analytics, technology, and people leadership. You will strengthen strategic capabilities, build trusted partnerships with senior stakeholders, develop a high-performing team, and guide the organization through AI and advanced analytics transformation.
Key Responsibilities
- Commercial Leadership & Business Partnership: Act as a strategic thought partner to the Digital & eCommerce leadership team; translate complex analytics into actionable recommendations; identify opportunities and risks; establish analytics as an influential voice in strategic planning, trading, forecasting, customer growth, and performance management; and build cross-functional partnerships.
- Strategic Analytics Leadership: Define and execute an analytics strategy aligned with the NAM Digital business agenda. Evolve capabilities from reporting and descriptive analytics toward predictive, prescriptive, and decision-oriented analytics across customer analytics, marketing effectiveness, eCommerce performance, personalization, forecasting, experimentation, attribution, and commercial optimization.
- AI & Analytics Transformation: Define the AI strategy for Analytics, accelerate AI-enabled analytics, automation, and self-service capabilities, and identify opportunities to improve the speed, scale, and quality of analytical work while maintaining governance, accuracy, and human judgment.
- Team Leadership & Accountability: Lead, develop, and inspire a high-performing analytics organization. Establish clear roles and expectations, raise talent standards, develop analytical and commercial capabilities, and build an environment that attracts, develops, and retains exceptional talent.
Key Relationships
eCommerce Buying and Planning; Consumer Experience and Digital Operations; Global Digital Analytics and Global Digital Product; North America Performance Marketing; North America Membership, Loyalty, CRM and Consumer Engagement; and North America Tech and DNA.
Qualifications
- Bachelor's degree in Analytics, Data Science, Statistics, Economics, Computer Science, Business, or a related discipline; advanced degree preferred.
- 10+ years of progressive experience in analytics, data science, business intelligence, digital analytics, or a related discipline.
- Significant experience leading analytics organizations in a complex digital consumer, retail, eCommerce, or similar environment.
- Strong understanding of digital commerce, customer behavior, marketing, product, and commercial performance.
- Experience with advanced analytics, experimentation, predictive modeling, data products, and/or modern analytics platforms.
- Strong understanding of the emerging AI landscape and its implications for analytics.
- Excellent communication and storytelling skills, with the ability to simplify complexity without losing analytical rigor.
Benefits and Work Arrangement
adidas offers medical, dental, vision, prescription drug, disability, life, 401(k), stock purchase, education assistance, paid parental leave, flexible time off, holidays, and bonus eligibility. The role follows a hybrid policy requiring office attendance Monday through Thursday, with flexibility to work remotely on Friday. The working location is Portland, Oregon.
adidas is an Equal Opportunity Employer committed to diversity, inclusion, accessibility, and reasonable accommodations.