Sr. Director, BU TR/SW, Brand adidas

Purpose & Overall Relevance for the Organization

• Act as a General Manager by creating and executing go-to-market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units.

Key Responsibilities

• Drive and develop a 3–5 year category ambition plan based on adidas Korea’s ambition and the overall adidas BU process, in collaboration with Global.
• Provide BU leadership within the category across related functions and departments on vision, strategic objectives, actions, and financial targets.
• Deliver financial expectations set out in the BU / IBP across all channels and countries.
• Set and monitor the Korea pricing corridor for the category range.
• Define and implement Korea country and channel allocation for globally allocated products.
• Define category CI and lead communication with Global BU to prioritize Korea needs.
• Deliver powerful, compelling, commercial, and viable range and concept selection for Korea to support the overall brand strategy, purpose, and direction.
• Align with Korea Brand Activation on category MWB and allocation by key concepts.
• Own BU category forecasting within IBP across all channels.
• Lead creation needs, validate SMU requests for Korea, and leverage CCT and CCS to fulfill Korea needs in support of the SBP.
• Take responsibility for category sell-through across Korea, develop performance-tracking dashboards, and share updates with Global BU.
• Drive performance and development culture through the organization’s people values.
• Drive employee engagement and lead by example.
• Identify and develop high-potential talent to support the team’s succession plan.
• Provide cross-functional experiences to identified high-potential talent inside and outside the team.
• Manage allocated category OPEX and T&E to fulfill business priorities.

Key Performance Indicators

• Market P&L for the category, including net sales, OTB, margin, and contribution.
• Sell-out across all channels.
• Achievement of key initiatives in the 3–5 year category plan.
• Brand and key category NPS.
• Execution excellence in brand concepts and stories.
• Market share.

Key Relationships

• Global BU
• Brand Activation, AP
• Sales across all channels
• MOPS, PMO/BD
• Demand Planning, SCM, and Finance

Knowledge, Skills and Abilities

• Ability to develop and implement strategy.
• Proven leadership and management abilities, especially managing a diverse team, including remote management.
• Strong presentation, communication, negotiation, and influencing skills with senior stakeholders in a global matrix organization.
• Broad marketing experience with a distinct track record of success and expert merchandising knowledge.
• Strong cross-functional and stakeholder management experience across commercial and support functions and organizational levels.
• Strong industry knowledge across footwear, apparel, and accessories and across all BUs.
• Expert understanding of Korean market consumers, accounts, economic environment, and commercial needs.

Requisite Education and Experience / Minimum Qualifications

• 10+ years of experience in merchandising/product, marketing, sales, or retail required.
• University degree in Business or equivalent professional experience, ideally in Merchandising/AP, Sales, and/or Marketing.
• Previous experience managing a global matrix organization required.
• Sporting goods industry experience required.
• Fluent in English.
• Fluent in the local language, if applicable, preferred.
• Willingness to travel upwards of 20% of the time.

Our Culture

At adidas, we foster the athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. adidas also emphasizes diversity, equity, and inclusion as part of its culture and talent processes.