About the Role
The Specialist position works alongside distributor partners to ensure the successful sale, volume growth, distribution, brand presence and positioning of the HEINEKEN USA portfolio in assigned channels or geographies. As the primary retail-facing representative for our brands, the Specialist builds high-quality business relationships with key retail accounts and influential distributor personnel based on mutual value. The Specialist also creates consumer engagement and experiences by delivering best-in-class programming within targeted on- or off-premise accounts.
Key Responsibilities
- Collaborate with distributors to win in market through planning, training, execution, and results reviews.
- Drive sales volumes and KPIs by selling in target distribution, executing programming, and driving Excellent Outlet Execution against consumer drivers.
- Monitor and maintain competitive pricing, distribution, visibility, shelf space, displays, and feature activity across on- and off-premise accounts.
- Manage local and regional chains not covered by Regional or National Sales Managers.
- Manage local events to increase awareness of HEINEKEN USA brands.
- Leverage sponsorships, sampling, point-of-sale materials, and other sales resources for maximum value.
- Build and maintain value-based relationships with key retailers and market influencers.
- Build multi-level relationships throughout distributor organizations and maintain clear communication about actions, market changes, innovation launches, and opportunities.
- Collaborate with Regional Marketing, Chain Sales, and other internal teams to ensure alignment and execution.
- Ensure third-party agency vendors are used effectively and follow the HEINEKEN USA code of conduct.
- Collect and use objective market-execution data to drive accountability and demonstrate HEINEKEN USA's value proposition.
- Ensure brand adherence to quality standards within the geographic territory.
- Use effective pre-planning and route planning to meet call requirements, spending a minimum of four days per week in market.
- Allocate efforts to opportunities generating the greatest value or return.
- Complete administrative tasks including meeting recaps, one-on-one meetings, budget and report management, and expense tracking.
HEINEKEN Behaviors
Connect, Shape, Develop, and Deliver enable the delivery and evolution of the company strategy and form the core of HEINEKEN's company culture.
Basic Qualifications and Requirements
- Bachelor's degree or relevant experience.
- Minimum 1–3 years of relevant experience.
- Passion for winning and drive for success.
- Program management and activation skills.
- Ability to drive execution standards.
Preferred Qualifications
- Value-based selling experience.
- Exposure to a retail environment.
- Bilingual skills preferred, especially Spanish.
- Experience with Excel, PowerPoint, Power BI, sales reporting software, or syndicated data.
Physical Requirements
- Must be able to lift up to 32 lbs.
- Frequent stooping, reaching, bending, and twisting are required.
- Must be able to walk, stand, and sit in a vehicle for extended periods.
- Must be flexible to work evenings and occasional weekends.
- Must have a valid driver's license.
- Must obtain a valid solicitor's permit upon hire.
Compensation and Benefits
- Base salary range: $80,000–$90,000 plus annual bonus.
- Medical, dental, and vision coverage.
- Matching 401(k) plan.
- 20 days paid vacation and unlimited wellness days.
- $200 monthly beverage allowance.
This position is not available for visa sponsorship and is not eligible for relocation assistance.