Specialist On/Off Premise Sales

About the Role

The Specialist position works alongside distributor partners to ensure the successful sale, volume growth, distribution, brand presence and positioning of the HEINEKEN USA portfolio in assigned channels or geographies. As the primary retail-facing representative for our brands, the Specialist must build high-quality business relationships with key retail accounts and influential distributor personnel based on mutual value. The Specialist will also create high-quality consumer engagement and experiences by delivering best-in-class programming within targeted on- or off-premise accounts.

Key Responsibilities

• Collaborate with distributors through planning, training, execution, and results review to align sales focus with HEINEKEN USA strategies.
• Drive sales volumes and KPIs by selling target distribution, executing programming, and embedding Excellent Outlet Execution against consumer drivers.
• Monitor and maintain competitive pricing, distribution, visibility, shelf space, displays, and feature activity in assigned off-premise and on-premise accounts.
• Manage local and regional chains not covered by Regional or National Sales Managers.
• Manage local events to increase awareness of HEINEKEN USA brands.
• Leverage sponsorships, sampling, point-of-sale materials, and other sales resources for maximum value.
• Build and maintain value-based relationships with key retailers and market influencers.
• Build multi-level relationships throughout distributor organizations and maintain clear communication about market changes, innovation launches, programming, and opportunities.
• Collaborate with internal HEINEKEN USA teams, including Regional Marketing and Chain Sales, to ensure alignment and execution.
• Ensure third-party agency vendors are used effectively and follow the HEINEKEN USA code of conduct.
• Collect and use objective market execution data to drive accountability and communicate HEINEKEN USA's value proposition.
• Ensure HEINEKEN USA brands meet quality standards within the geographic territory.
• Use pre-planning and route planning to meet call requirements, spending a minimum of four days per week in market with distributors or key accounts.
• Conduct administrative tasks, including meeting recaps, one-on-one meetings, budget and report management, and expense tracking.

Basic Qualifications and Requirements

• Bachelor's degree or relevant experience.
• One to three years of relevant experience.
• Passion for winning and drive for success.
• Program management and activation skills.
• Ability to drive execution standards.

Preferred Qualifications

• Value-based selling experience.
• Exposure to a retail environment.
• Bilingual skills, preferably Spanish.
• Experience with Excel, PowerPoint, Power BI, sales reporting software, or syndicated data.

Physical Requirements

• Ability to lift up to 32 lbs.
• Frequent stooping, reaching, bending, and twisting.
• Ability to walk, stand, and sit in a vehicle for extended periods.
• Flexibility to work evenings and occasional weekends.
• Valid driver's license.
• Must obtain a valid solicitor's permit upon hire.

Compensation and Benefits

• Base salary range: $85,000 - $100,000 plus annual bonus.
• Medical, dental, and vision benefits with matching 401(k) plan.
• 20 days of paid vacation and unlimited wellness days.
• $200 monthly beverage allowance.

This position is not available for visa sponsorship and is not eligible for relocation assistance.