Purpose and overall relevance for the organization
The Senior Store Manager will be responsible for the day-to-day management of the retail store, including staff recruitment, training and management, stock receiving, merchandising, stock loss prevention, expense control and all areas of store operations. The role is also responsible for establishing and maintaining excellent levels of customer service within the store.
Key responsibilities
- Drive conversion and improve average selling performance.
- Use NPS data to ensure premium service remains a priority.
- Analyze KPIs regularly and create recovery plans where required.
- Control store expenses in line with budget and identify savings.
- Improve inventory management through regular stock analysis and communication with the Back of House team.
- Provide input on optimal product mix based on consumer and marketplace insights.
- Deliver visual merchandising standards in accordance with adidas guidelines.
- Execute monthly and seasonal promotional initiatives and permanent price changes on time.
- Maintain stock availability, replenishment and accurate reporting.
- Elevate service through EMT training, NPS, REPS and Stock Hero.
- Drive consumer events, product connection and repeat business.
- Maximize PEX to achieve payroll and DCC targets and ensure effective workforce planning.
- Ensure operational excellence, compliance with adidas policies and procedures, and adherence to local labour laws.
- Monitor maintenance concerns and ensure health and safety standards are met.
- Build effective cross-functional relationships with district management, visual merchandising, marketing, operations, vendors and support functions.
- Provide clear leadership, strategic direction and communication to the store team.
- Attract, develop and retain diverse talent through training, performance discussions and development plans.
- Establish performance metrics, track results and hold team members accountable.
Key relationships
Consumers, peers, marketing activations, visual merchandising, operations, vendors and support functions.
Knowledge, skills and abilities
- Strong ability to understand and use financial data to make decisions.
- Critical thinking and creative problem-solving skills.
- Strong leadership, interpersonal, communication, collaboration and influencing skills.
- Ability to thrive under ambiguity and remain composed in stressful situations.
- Passion for the adidas brand and sport.
- Proficiency with Microsoft Outlook, Excel, Word, PowerPoint, internet and POS systems.
Requisite education and experience
- Minimum 10 years of relevant market experience.
- Matric certification.
- Leadership experience in a branded organization.
- Successful leadership of a team of 50 or more people.
- Geographical mobility.
- Advanced numeracy, literacy and strong communication skills.
Adidas culture
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion and aims to build a culture where employees and consumers feel a sense of belonging.