Senior Manager, Product & Category Management, Special Channel, Apparel

Purpose & Overall Relevance for the Organization

Drive sustainable apparel business growth through a product strategy that reflects an understanding of value-driven consumers, online and offline behavior, and distribution across e-commerce platforms and physical retail.

Key Responsibilities

• Deepen consumer connection: Obtain and deliver consumer insights to support product and marketplace management decisions.
• Merchandising strategy and planning: Deliver seasonal merchandising plans and strategy, including range architecture, segmentation, lifecycle, pricing, product range, and store layout.
• Product creation planning: Plan, brief, and manage the product creation process with the creation team to deliver price-value-competitive products.
• Business planning management: Manage seasonal sell-in, product range plans, and sell-in margin to achieve sell-out and other financial targets.
• Track business performance through DNA and MicroStrategy and manage systems and files including Master Range File, HUB, DMT, and RMA.
• Cross-BU collaboration: Provide input into category strategies and seasonal ranging, identify segmentation and exclusivity opportunities, and differentiate offerings.
• Cross-functional communication and alignment: Align seasonal strategy and assortment with sales, channels, GCA, and Global teams.

Key Relationships

GCA BU team, GCA PP&O team, Creation Center Shanghai, OMB team, Future City Sales, Product Sales, Factory Outlet Operation, and E-commerce Operation.

Knowledge, Skills and Abilities

• Expert understanding of the China market, consumers, and commercial needs, particularly in apparel.
• Strong presentation, communication, negotiation, influencing, data analysis, and stakeholder management skills.
• Successful track record and advanced category management and merchandising knowledge in the sports apparel industry.
• Positive, organized, solution-oriented work ethic with strong integrity and attention to detail.
• Strong cross-functional collaboration skills.

Requisite Education and Experience / Minimum Qualifications

• 8+ years of experience in range management or product management.
• Regional experience preferred.
• University degree in business or equivalent professional experience.
• Sporting goods industry experience required.
• Fluent in English.
• Strong computer skills, including Outlook, Word, Excel, and PowerPoint.
• Passion for sports and belief that sports can change lives.
• Willingness to travel 20–30% of the time.

Culture

adidas promotes a winning culture built on courage, ownership, innovation, teamplay, integrity, and respect, with a strong commitment to diversity, equity, and inclusion.