Senior Manager, Product & Category Management, Special Channel, Apparel

Purpose & Overall Relevance for the Organization

Drive sustainable apparel business growth through a product strategy that reflects understanding of value-driven consumers, online and offline behavior, and distribution across e-commerce platforms and physical retail.

Key Responsibilities

• Obtain and deliver consumer insights to support product and marketplace management decisions.
• Deliver seasonal merchandising plans and strategies covering range architecture, segmentation, lifecycle, pricing, product range, and store layout.
• Plan, brief, and manage the product creation process with the creation team to deliver price-value competitive products.
• Manage seasonal sell-in, product range plans, and sell-in margin to achieve sell-out and other financial targets.
• Track business performance through DNA and MicroStrategy and manage systems and files, including Master Range File, HUB, DMT, and RMA.
• Collaborate with business units on category strategies, seasonal ranging, segmentation, and exclusivity.
• Drive cross-functional communication and alignment with sales, channels, GCA, and global organizations.

Key Performance Indicators

• Category net sales, net margin, and contribution
• Sell-out forecast and data accuracy
• Market share
• Achievement of key SBP initiatives
• Future City store MPSA and store court performance

Knowledge, Skills and Abilities

• Expert understanding of the China market, consumers, and commercial needs, especially in apparel.
• Strong presentation, communication, negotiation, influencing, and data analysis skills.
• Proven success and advanced category management and merchandising knowledge in the sports industry apparel sector.
• Strong cross-functional and stakeholder management experience.
• Positive, organized, solution-oriented, and collaborative work ethic with high integrity and attention to detail.

Requisite Education and Experience

• 8+ years of experience in range management or product management.
• Regional experience preferred.
• University degree in business or equivalent professional experience.
• Sporting goods industry experience required.
• Fluent English and strong computer skills, including Outlook, Word, Excel, and PowerPoint.
• Passion for sports and willingness to travel up to 20–30% of the time.

Culture and Inclusion

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion and aims to build a culture where employees and consumers feel a sense of belonging.