Purpose & Overall Relevance for the Organization
Turn insight into action, shape the assortment, and drive the commercial decisions that determine how the European eCommerce business performs. The Planning & Trading Senior Manager translates financial forecasts into seasonal open-to-buy plans, manages business opportunities and risks, and drives cross-functional alignment to achieve financial targets.
The role brings the European eCommerce category strategy to life through merchandise financial planning, pre-season assortment frameworks, and agile in-season trading based on assortment and performance insights.
Key Responsibilities
- Define and continuously optimize pre-season strategy and Open-to-Buy plans.
- Translate Brand and Business Unit strategies into Planning & Trading priorities.
- Develop business cases for short-, medium-, and long-term opportunities.
- Own monthly financial planning and provide insights and recommendations to stakeholders.
- Drive in-season trading using sales, stock, traffic, conversion, sell-through, and profitability insights.
- Lead trading reviews and recommend actions involving product visibility, availability, pricing, and promotions.
- Provide MTD, QTD, and YTD assortment performance visibility against seasonal plans.
- Partner with Global Sales Planning & Analytics to improve reporting and develop data-driven tools.
- Partner with the Planning & Trading Director on transformational initiatives and ways of working.
- Lead cross-functional planning, trading, and seasonal merchandise milestones.
- Lead and develop the team, managing priorities, workload, performance, and development.
- Continuously improve Planning & Trading processes and business routines.
Key Relationships
eCom EU Buying, eCom EU Off Price, eCom EU Merchandising Operations, eCom EU Planning & Analytics, eCom EU Finance, eCom EU Demand Planning, eCom EU Digital Visual Merchandising, eCom EU Digital Activation, Global DTC Demand Planning, and EU Brand Finance & Business Units teams.
Knowledge, Skills, and Abilities
- Strong knowledge of and passion for sport, particularly football.
- Deep expertise in merchandising and retail, including the end-to-end product lifecycle.
- Strong understanding of assortment and digital KPIs such as traffic, AOV, PDP views, CVR, ROS, markdown, and sell-through.
- Experience leading and developing teams and building diverse, inclusive, high-performing teams.
- Advanced Excel skills; Power BI is a plus.
- Strong organizational, planning, communication, presentation, and problem-solving skills.
- Fluent written and spoken English.
Education and Experience
- BA or BS in Business, Marketing, Finance, Economics, or a related field.
- 5+ years of overall work experience.
- Fashion or sporting goods industry experience.
- At least 3+ years of experience in eCommerce trading, planning, merchandising, demand forecasting, or equivalent is a plus.
- Experience working successfully in a highly cross-functional matrixed environment.
- Relevant people management experience.
About adidas
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.