Purpose & Overall Relevance for the Organisation
This role is responsible for delivering the Pacific eCommerce financial objectives through ownership of product and merchandising strategy, and the development of accurate, efficient buying and assortment plans across all categories.
Working closely with the Planning & Trading team, you will translate commercial and trading insights into range, assortment and markdown decisions that drive sales, profitability and inventory performance. With a consumer-first and data-led approach, you will ensure the right product is available at the right time across adidas.com, the adidas App, partner programs and marketplace channels.
In addition to leading the eCommerce Merchandising team, you will personally own the buy for one category, operating as a hands-on leader and contributing directly to commercial outcomes.
Key Responsibilities
- Own the eCommerce buying and merchandising strategy across all categories.
- Lead seasonal roadmaps, range architecture and assortment plans across digital channels.
- Partner with Planning & Trading on category goals, buying decisions, markdown strategies and inventory plans.
- Own the seasonal buy for an allocated category and manage assortment performance, sell-through, inventory productivity and markdown decisions.
- Contribute insights to weekly trading meetings and execute actions to optimise performance.
- Lead range planning, product and sample reviews, and seasonal business plan reviews.
- Optimise onsite merchandising, search performance and product discovery through data-led assortment decisions.
- Collaborate with Retail, Digital Activation, Membership, CRM, Marketing, Consumer Experience and other stakeholders.
- Monitor market trends, competitor activity and consumer behaviour.
- Lead, coach and develop the eCommerce Merchandising team.
- Build team capability in commercial analysis, reporting and data-driven decision making.
- Establish planning calendars, governance and decision-making processes.
- Own talent development, succession planning and career growth initiatives with Human Resources.
Key Performance Indicators
- eCommerce sales, gross margin and inventory targets.
- Category sell-through, conversion and assortment productivity.
- Accuracy and effectiveness of seasonal buys and assortment plans.
- Inventory health, including weeks cover, ageing and markdown performance.
- Product availability and commercial performance across digital channels.
- Team performance, capability development and engagement.
Knowledge, Skills & Abilities
- Proven leadership and people management capability.
- Strong understanding of the Pacific AU/NZ eCommerce and digital retail landscape.
- Advanced Excel capability and experience building and analysing complex commercial models.
- Experience with enterprise reporting and business intelligence tools such as Power BI.
- Familiarity with retail analytics and assortment planning platforms such as Style Arcade is advantageous.
- Strong commercial and analytical mindset.
- High attention to detail and commitment to accuracy.
- Strong stakeholder management, communication and influencing skills.
Requisite Education & Experience / Minimum Qualifications
- University degree in Business, Commerce, Retail, Merchandising or a related discipline, or equivalent professional experience.
- Minimum 5 years' experience in Merchandising, Buying or a related commercial retail function.
- Minimum 3 years' people leadership experience.
- Experience within eCommerce, Digital Retail or Omni-channel environments preferred.
- Proven experience using data and commercial insights to drive sales, profit and inventory outcomes.
Company Culture
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. The company is committed to diversity, equity and inclusion and to building a culture where employees feel a sense of belonging.