Purpose & Overall Relevance for the Organization
To support profitable and sustainable market share growth for adidas in Korea through strategic insights and decision-supporting analysis, project and change management of business processes, strategic business planning and global communications, and leading support for head office tasks.
Key Responsibilities
Market Intelligence
- Monitor market and consumer trends through a variety of sources and build updates for country and regional leadership and strategic business planning initiatives.
- Manage third-party research services, providing regular market and brand share updates or ad-hoc research projects.
- Engage leadership and business teams in using market intelligence and data analytics for business decision-making.
- Contribute to business simulations, market size estimates, brand share projections, and other market intelligence analysis.
- Seek additional quantitative and qualitative business insight, including AI-driven business cases and best practices.
Commercial ST Meeting
- Drive orientation for the commercial ST meeting by identifying relevant topics and supporting key decisions.
- Influence stakeholders cross-functionally to drive successful outcomes.
Project Management, Support & Communications
- Coordinate and manage prioritization processes across markets and functions for initiative implementation.
- Provide project administration support, ensuring documentation, supporting materials, and project plans are updated and available.
- Consolidate and analyze project data, compare results with baselines, and communicate status to the Korea SLT.
- Maintain a business scorecard to assess outcomes of key priorities.
Head Office
- Support strategic communications for adidas Korea in global and market-facing activities.
- Lead preparation of adidas Korea overviews and business updates for regular and ad-hoc needs.
- Review and monitor a-Korea meeting cadence and identify areas for improvement with the BD team.
KPIs
- On-time, in-full delivery of regular and ad-hoc business analytics.
- Workstream and initiative achievement, including time to completion and resource utilization.
- Contribution to overall business strategy and organizational setup.
- Qualitative feedback from leads, sponsors, and global interfaces on project leadership, communications, problem-solving, and strategic influence.
Key Relationships
Executive team of adidas Korea, aKorea BD team, Market Sales Directors and Sales Management Team, Market Brand Directors and Brand Management Team, Global Sales Strategy and Business Development team, and Global Consumer Insights.
Requisite Education and Experience / Minimum Qualifications
- University degree or above; MBA or another business-related qualification preferred.
- 6–8 years of general business experience in the consumer goods or services industry, or consulting/research firms.
- Experience in cross-functional or market-organization-level project management, including consumer or market research projects and services.
- Experience with initiative or project tracking tools.
- Ability to analyze large and varied datasets and turn them into a clear storyline.
- Passion for sport or the sporting goods industry.
- Fluency in written and spoken English.
Knowledge, Skills and Abilities
- Project and change management experience for business processes.
- Market and consumer research project experience involving primary and secondary research and analytics.
- Knowledge of consumer goods, retail, brand-company value drivers, and business operations.
- Data analytics skills, both soft and hard.
- Communication and influencing skills to deliver new insights and drive adoption.
- On-time, in-full delivery mindset and ownership in driving projects.
Culture and Inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.