Job Purpose
Responsible for administering the overall off-trade marketing agenda, including planning, managing push and activation activities to accelerate successful partnerships with customers, build and drive growth for assigned brands at channel, and initiate new call-to-action touchpoints at POS.
Key Responsibilities
- Bring customer insights, commercial strategy, channel role, and competition movement understanding to lead the team in translating these into the development, communication, and execution of portfolio channel programs that drive long-term customer support and loyalty toward HVN.
- Support the channel strategy process by ensuring the right channel segmentation, pack type, and brand prioritization, and lead the successful exploration and development of potential sub-segments such as independent minimarts.
- Use internal and external data to monitor brand performance at channel, identify issues and opportunities, make prompt recommendations, and independently lead the development and implementation of trade plans to build and maintain growth for Heineken, Tiger, and the Innovation Portfolio.
- Own a robust understanding of shopper insight, market, and channel landscape, and bring that perspective to team members and into the translation and injection of innovation into POSM/TOT, from concept development through production, deployment, and evaluation.
- Lead ad hoc projects based on company requirements, such as the Visibility in Hot Zones project.
Qualifications and Experience
- University degree in Business Administration, Economics, or Marketing.
- At least 6 years of relevant experience in the beverage industry or FMCG.
- Good understanding of value-driven topline growth strategies within an FMCG context, with practical understanding of RTC, market GRIP, and omnichannel concepts.
- Good communication, negotiation, and presentation skills.
- Analytical thinking, strategic thinking, and problem-solving skills.
- Creative thinking, open-mindedness, and enthusiasm.
- Excellent communication and interpersonal skills.
- Proficiency in MS Office and BI tools, with familiarity with marketing software and tools.
- Ability to work independently and as part of a team.
- Fluent in English.
Privacy Notice
By clicking the Submit Application button, you agree to allow HVN to collect and process your personal data in accordance with HVN’s Personal Data Protection Policy, available on HVN’s official website.