Senior Brand Trade Marketing Manager - Premium and Innovation

Job Purpose

The Senior Trade Marketing Brand Manager guides a panel of brands, directly and through their team, to maximize revenue, volume and brand power. The role generates innovative shopper and consumer insights by channel to drive brand and channel strategies, create competitive advantage, and maintain the connection between Marketing and Sales.

The role is responsible for creating and deploying permanent and temporary visibility to strengthen brand presence and outperform competition, as well as managing a large budget to define the key elements needed to win in the market.

Key Responsibilities

• Define a sustainable brand strategy focused on route to market, portfolio, visibility and activations.
• Manage and influence Commerce, Procurement, Capabilities and Finance through a 360-degree approach.
• Analyze the market and competition, understand trends, evaluate product offerings and develop a deep understanding of customers through research, data analysis and feedback.
• Conduct periodic physical trade visits to gather feedback and develop best practices and tools.
• Manage the budget required to deliver key market-winning initiatives.
• Design strategies focused on attracting, developing and retaining customers.
• Collaborate with the Global Team to define, develop and import relevant point-of-sale materials on time for deployment in the market.
• Track regional targets for brand volume, revenue, brand power and additional KPIs.
• Provide leadership and expertise to establish credibility with business partners and increase focus on draught.
• Drive operating company results on draught by influencing the sales team through indirect reporting.
• Enable alignment among Sales, Marketing and Trade Marketing teams.
• Ensure contact-center planning is included during SP, ICP, AP and Business Review cycles.

Requirements

Experience: 5–8 years of experience in a relevant field. Prior experience in Sales, Trade Marketing, Marketing, Project Management or Finance is advantageous.

Education: A BA, BSc, MA, MBA or MSc degree in Economics, Finance, Accounting, Business or Marketing is preferred.