Senior Brand Manager - Tiger

Purpose of the Job

Overall brand management to ensure the achievement of pre-determined profit, volume, market share and equity objectives of an assigned brand or brands.

Key Accountabilities

• Brand Strategy & Development: Lead the development and implementation of the Commercial Plan for the assigned brand, based on consumer and customer insight as well as category performance. Sustainability and responsible consumption are an integral part of your thinking.
• Planning & Execution: Plan and execute all brand communication and media activity across all channels, including online and social media.
• Innovation & Product Development: Identify new business opportunities and lead new product launches.
• Consumer Promotion: Lead the conversation with Trade Marketing and Sales to develop consumer promotion programs for the assigned brand to achieve sales targets and Brand Power KPIs.
• People Development: Build a performance-driven culture. Focus on talent and capability development, fully embracing inclusion and diversity.
• Cost & Value: Deliver the brand revenue target within the allocated brand budget across ATL and BTL, meeting agreed working/non-working targets while continuously looking for savings.

Qualifications & Requirements

• 7+ years of brand or marketing experience, with a proven track record of project management experience.
• Fluent English speaking and writing in daily work.
• Strong communication skills.
• Consistent resilience and confidence.
• Self-learning skills, a love of working with people, and a strong mindset of continuing to learn from others.
• A passion for building brands and a desire to build a personal profile through brand performance success.