Senior Brand Design Manager

At HEINEKEN, design is a powerful driver of brand growth, innovation, and consumer connection. As Senior Brand Design Manager, you will shape the future of one of HEINEKEN’s iconic global brands, ensuring its identity remains distinctive, relevant, and inspiring across touchpoints and markets.

Your Key Responsibilities

• Shape and drive the long-term design vision and strategy for an assigned global brand.
• Lead the development of brand identity systems, packaging design, and brand experiences.
• Act as global custodian of the brand’s visual identity and architecture.
• Partner with global brand teams, innovation, and design specialists to develop creative solutions.
• Champion creativity and collaboration between internal teams and agency partners.
• Advocate for the strategic value of design across the organization.
• Evolve brand governance and stewardship practices.
• Build relationships across regions, operating companies, breweries, suppliers, and external partners.
• Collaborate with the Design Implementation Team on execution across markets.
• Lead complex cross-functional design programs involving Brand, Innovation, R&D, Sustainability, Legal, Finance, Procurement, Supply Chain, and external partners.
• Manage external design agencies and creative partners.
• Monitor emerging design, cultural, consumer, and technology trends.

Who You Are

• University degree or master’s qualification in Design, Branding, Marketing, Innovation, or a related discipline.
• 10+ years of progressive experience in brand design, design management, or creative leadership within FMCG, consumer brands, or leading design consultancies.
• Expertise in strategic brand design, visual identity systems, and packaging design.
• Ability to transform bold ideas into scalable, market-ready solutions.
• Strong understanding of brand strategy, innovation, consumer behavior, and business performance.
• Experience leading complex global projects from concept through implementation.
• Outstanding storytelling and presentation skills.
• Fluent English, written and spoken.

How You Lead

• Curious, courageous, inspiring, collaborative, commercially aware, organized, and resilient.
• Passionate about creativity, culture, innovation, and design excellence.
• Motivated to develop talent and foster continuous improvement.

What’s in It for You

• Gross annual salary of €104,820 to €149,736, based on experience and expertise.
• Performance-driven bonus.
• 20 vacation days plus a flexible budget for 10 additional days.
• Generous parental leave and the option to work from home up to 2 days per week.
• NS Business Card for public transport.
• Opportunities to learn, grow, and explore local and global career paths.

Application

Submit an updated CV demonstrating your fit for the role. A cover letter is also welcomed.