At Sogeti, we believe the best is inside every one of us. Whether you are early in your career or at the top of your game, we’ll encourage you to fulfil your potential to be better. Through our shared passion for technology, entrepreneurial culture and focus on continuous learning, we’ll provide everything you need to do your best work and become the best you can be.
Your role
As a Salesforce Marketing Cloud Account Engagement Advanced Personalisation Developer, you will be responsible for the administration, configuration and optimisation of Salesforce Marketing Cloud Account Engagement and Salesforce Personalisation capabilities across the customer engagement ecosystem.
Working closely with marketing, CRM, data and business stakeholders, you will design, build and deliver end-to-end marketing campaigns, customer journeys, audience segmentation, lead nurturing programmes and personalised digital experiences. You will translate business requirements into scalable marketing solutions, ensuring seamless integration with Salesforce Data Cloud, CRM, consent management, analytics and digital channels.
This role offers the opportunity to work on enterprise-scale customer engagement initiatives while helping to shape best practices across campaign delivery, marketing automation, lead management and personalisation.
Key responsibilities of the role
- Configure, administer and maintain Salesforce Marketing Cloud Account Engagement and Salesforce Personalisation platforms, including user management, security, integrations and environment configuration.
- Design, build, test and deploy end-to-end marketing campaigns, lead nurturing programmes, forms, landing pages, email journeys, segmentation strategies and automated workflows.
- Configure and manage audience segmentation, lead scoring, grading models, engagement programmes, dynamic content and personalisation rules to support marketing and sales objectives.
- Collaborate with CRM, Data Cloud, analytics and business teams to ensure accurate customer data flows, campaign targeting, consent management and performance reporting.
- Support campaign execution, monitoring, optimisation and troubleshooting across email, web and digital engagement channels.
- Produce and maintain solution documentation, campaign specifications, configuration artefacts, testing evidence and operational support procedures.
Your profile
- Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Personalisation, including administration, configuration, campaign development and platform optimisation.
- Experience building end-to-end marketing campaigns including audience segmentation, lead nurturing, lead scoring, forms, landing pages, email automation, customer journeys and personalised digital experiences.
- Knowledge of Salesforce CRM, Salesforce Data Cloud/CDP, marketing analytics, consent management, customer data models and marketing technology integrations.
- Experience working with HTML, CSS, JavaScript, dynamic content, API integrations and data-driven marketing solutions within enterprise environments.
- Strong stakeholder engagement, requirements gathering, testing, problem-solving and delivery skills, with experience working in Agile marketing technology or digital transformation programmes.
What you'll love about working here?
- Craft your own career path through continuous learning and personal growth.
- Benefit from our commitment to high ethical standards, diversity, sustainability and inclusion.
- Be part of our professional communities role framework, promoting professional growth, career development and enhanced capabilities across different domains.
Part of the Capgemini Group, Sogeti creates business value through technology for organisations that need to implement innovation at speed and want a local partner with global scale. With a hands-on culture and close proximity to its clients, Sogeti implements solutions that help organisations work faster, better and smarter. By combining agility and speed of implementation through a DevOps approach, Sogeti delivers innovative solutions in quality engineering, cloud and application development, all driven by AI, data and automation.