Sales Representative

Job Purpose: The Sales Representative will be responsible for managing and expanding the territory to drive sales growth for the Heineken Breweries portfolio. This role requires exceptional relationship management skills, a proactive approach to executing outlet strategies, and effective use of digital tools to enhance customer engagement and satisfaction.

Key Responsibilities

• Manage master data and oversee horizontal expansion.
• Implement PICOS strategies and drive sales orders.
• Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
• Collaborate with service providers to enhance performance.
• Increase Heineken Breweries point-of-sale presence by prospecting and preparing commercial propositions for new outlets.
• Follow a weekly visit plan defined by the line manager and ensure all outlets are visited as scheduled.
• Complete outlet execution checks and ensure perfect execution during visits.
• Monitor Heineken product stock levels, advise outlets, and take action to maintain optimal inventory.
• Check fridge stock, positioning, and planogram adherence, taking corrective action as necessary.
• Ensure optimal placement of visibility materials inside and outside outlets.
• Utilize SEM, B2B order generation, and customer management tools effectively.
• Manage loyalty schemes and enhance customer engagement.
• Execute deployment plans and conduct regular asset checks.
• Plan and select outlets for promotions, implementing and evaluating their impact.
• Deploy point-of-sale materials and activate outlets with customer drivers.
• Collaborate with trade marketing on promotional proposals and follow up on implementation.
• Gather and report competitor activities, pricing, and promotional strategies.
• Conduct regular market checks within the beverage industry.
• Conduct routine problem-solving visits to retailers throughout the territory.
• Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.
• Drive account development and maintain RQC management.
• Provide daily reports on crate inventory and sales activities for the assigned area.
• Participate in regional sales meetings as required and use sales tools to report on territory developments.
• Ensure proper maintenance and safety of all company property assigned to the role.
• Achieve sales volume objectives by brand and SKU for the assigned territory.
• Execute approved sales schemes and ensure comprehensive product representation across all outlets.
• Negotiate with retail outlets for visibility and point-of-sale materials to enhance sales performance.
• Perform other activities as assigned by the supervisor.

Job Requirements

• 0–3 years of related experience.
• Experience in FMCG is an added advantage.
• Speaking the base town language is mandatory.
• Degree: BSc or BA.