Job Purpose
The Sales Representative will be responsible for managing and expanding the territory to drive sales growth for the Heineken Breweries portfolio. This role requires strong relationship management skills, a proactive approach to outlet strategies, and effective use of digital tools to improve customer engagement and satisfaction.
Key Responsibilities
- Manage master data and oversee horizontal expansion.
- Implement PICOS strategies and drive sales orders.
- Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
- Collaborate with service providers to enhance performance.
- Increase Heineken Breweries point-of-sale presence by prospecting and preparing commercial propositions for new outlets.
- Follow weekly visit plans and ensure all outlets are visited as scheduled.
- Complete outlet execution checks and ensure perfect execution during visits.
- Monitor Heineken product stock levels and take action to maintain optimal inventory.
- Check fridge stock, positioning, and planogram adherence, taking corrective action when necessary.
- Ensure optimal placement of visibility materials inside and outside outlets.
- Use SEM, B2B order generation, and customer management tools effectively.
- Manage loyalty schemes and enhance customer engagement.
- Execute asset deployment plans and conduct regular checks.
- Plan and select outlets for promotions, implementing and evaluating their impact.
- Deploy point-of-sale materials and activate outlets with customer drivers.
- Collaborate with trade marketing on promotional proposals and follow up on implementation.
- Gather and report competitor activities, pricing, and promotional strategies.
- Conduct regular market checks within the beverage industry.
- Conduct routine problem-solving visits to retailers in the territory.
- Foster strong relationships with customers and line managers and ensure Heineken Breweries is the preferred supplier.
- Drive account development and maintain RQC management.
- Provide daily reports on crate inventory and sales activities for the assigned area.
- Participate in regional sales meetings and use sales tools to report on territory developments.
- Ensure proper maintenance and safety of assigned company property.
- Achieve sales volume objectives by brand and SKU for the assigned territory.
- Execute approved sales schemes and ensure comprehensive product representation across outlets.
- Negotiate with retail outlets on visibility and point-of-sale materials.
- Perform other activities as assigned by the supervisor.
Job Requirements
- 0–3 years of experience in a related field.
- Experience in FMCG is an added advantage.
- Speaking the base town language is mandatory.
- BSc or BA degree.