Sales Representative

Job Purpose

The Sales Representative will be responsible for managing and expanding the territory to drive sales growth for the Heineken Breweries portfolio. This role requires strong relationship management skills, a proactive approach to outlet strategies, and effective use of digital tools to improve customer engagement and satisfaction.

Key Responsibilities

• Manage master data and oversee horizontal expansion.
• Implement PICOS strategies and drive sales orders.
• Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
• Collaborate with service providers to enhance performance.
• Increase Heineken Breweries point-of-sale presence by prospecting and preparing commercial propositions for new outlets.
• Follow weekly visit plans and ensure all outlets are visited as scheduled.
• Complete outlet execution checks and ensure perfect execution during visits.
• Monitor Heineken product stock levels and take action to maintain optimal inventory.
• Check fridge stock, positioning, and planogram adherence, taking corrective action when necessary.
• Ensure optimal placement of visibility materials inside and outside outlets.
• Use SEM, B2B order generation, and customer management tools effectively.
• Manage loyalty schemes and enhance customer engagement.
• Execute asset deployment plans and conduct regular checks.
• Plan and select outlets for promotions, implementing and evaluating their impact.
• Deploy point-of-sale materials and activate outlets with customer drivers.
• Collaborate with trade marketing on promotional proposals and follow up on implementation.
• Gather and report competitor activities, pricing, and promotional strategies.
• Conduct regular market checks within the beverage industry.
• Conduct routine problem-solving visits to retailers in the territory.
• Foster strong relationships with customers and line managers and ensure Heineken Breweries is the preferred supplier.
• Drive account development and maintain RQC management.
• Provide daily reports on crate inventory and sales activities for the assigned area.
• Participate in regional sales meetings and use sales tools to report on territory developments.
• Ensure proper maintenance and safety of assigned company property.
• Achieve sales volume objectives by brand and SKU for the assigned territory.
• Execute approved sales schemes and ensure comprehensive product representation across outlets.
• Negotiate with retail outlets on visibility and point-of-sale materials.
• Perform other activities as assigned by the supervisor.

Job Requirements

• 0–3 years of experience in a related field.
• Experience in FMCG is an added advantage.
• Speaking the base town language is mandatory.
• BSc or BA degree.