Sales Capability Manager

About the job

Purpose of the position

Lead the development and transformation of Sales Capability across Myanmar by designing and implementing capability programs, embedding effective sales ways of working, and driving measurable improvements in sales productivity, execution excellence, and overall commercial performance. Act as a strategic partner to Sales Leadership to build a high-performing, future-ready sales organization.

Accountabilities

• Lead the development and execution of the Sales Capability roadmap, aligned with OpCo commercial strategy and regional/global frameworks, translating strategy into capability programs, HEINEKEN ways of working, and field execution standards.
• Drive capability transformation initiatives, including sales routines, tools, and programs such as HEINEKEN Way of Sales to strengthen execution excellence and sustainable performance.
• Design and implement event and capability programs for Sales and Trade Marketing teams, delivering measurable outcomes such as improved productivity, execution quality, and outlet performance, supported by Training Needs Analysis (TNA).
• Lead in-market coaching with sales teams to improve selling skills, reinforce coaching culture, and ensure consistent PICOS and Perfect Outlet execution.
• Leverage data and digital tools to identify capability gaps, drive adoption of sales systems, and track performance through defined metrics.
• Act as a strategic partner to Sales Leadership, influencing stakeholders across functions and ensuring effective collaboration internally and with external partners.
• Oversee learning delivery and continuous improvement by managing programs and partners, tracking impact and ROI, and refining approaches based on feedback and business results.

Requirements

Education and other qualifications

• Bachelor's degree, preferably related to Business Management.
• Three years of working experience in Trade Marketing and/or sales in FMCG.

Experience and knowledge

• Excellent Microsoft Excel and PowerPoint skills.
• Excellent interpersonal and communication skills.
• Results-driven approach and problem-resolution skills.
• High level of resilience.
• Analytical skills.
• Presentation and workshop facilitation skills.
• High sense of urgency.
• Planning and time-management skills.
• Coaching and development skills.
• Attention to detail.
• Persuasive and influencing skills.
• Event management experience is ideal.

Language

• Myanmar language is a must.
• Business English.