At adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through behaviors that enable and develop our people and are at the core of our unique company culture.
Our culture
- Courage: Speak up when you see an opportunity; step up when you see a need.
- Ownership: Pick up the ball. Be proactive, take responsibility, and follow through.
- Innovation: Elevate to win. Be curious, test and learn new and better ways of doing things.
- Teamplay: Win together. Work collaboratively and cultivate a shared mindset.
- Integrity: Play by the rules. Hold yourself and others accountable to our company’s standards.
- Respect: Value all players. Display empathy, be inclusive, and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
Culture Starts With People, It Starts With You.
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.