Parts Sales & Marketing Manager

Tasks

Parts Sales & Market Development

• Develop and execute the annual parts sales and market-development strategy, translating business objectives into dealer, channel, and product targets.
• Analyze market trends, customer needs, vehicle parc development, and channel performance to identify profitable growth opportunities.
• Set and negotiate dealer sales targets, monitor achievement, and initiate corrective actions.
• Develop wholesale, retail, NRCP, fleet, and ISP opportunities across strategic product groups.
• Track turnover, gross profit, genuine-parts penetration, sales growth, and dealer target achievement.

Inventory, Purchasing & Demand Planning

• Provide demand forecasts and market intelligence to Supply Chain, Logistics, and Purchasing.
• Recommend stocking parameters balancing availability, service level, stock turn, working capital, and financial targets.
• Monitor availability, forecast accuracy, stock turn, aging, and slow-moving inventory.

Pricing, Competitor Intelligence & Portfolio Management

• Develop pricing and portfolio recommendations that protect brand positioning, competitiveness, revenue, and contribution margin.
• Benchmark competitor prices, offers, and portfolio developments.
• Manage the parts portfolio lifecycle and measure price realization, margin development, product-mix contribution, and competitiveness.

Marketing, Customer Retention & Demand Generation

• Develop and execute integrated parts marketing and customer-retention plans.
• Design targeted programs for lapsed customers, inactive workshops, priority segments, and strategic product groups.
• Monitor incremental sales, conversion, customer reactivation, retention, and return on investment.

Financial Steering & Business Planning

• Partner with Controlling on business plans and forecasting cycles, including OP, FC03, FC09, and rolling forecasts.
• Monitor turnover, gross profit, contribution margin, EBIT, stock turn, inventory aging, marketing expenditure, and cash-flow indicators.
• Provide accurate monthly, quarterly, and annual management reporting.

Network Management & Strategic Projects

• Lead strategic projects for parts-business growth, digital sales, parts trading, Parts Only concepts, and network development.
• Conduct dealer and ISP performance reviews, agree action plans, and follow up on milestones.
• Support dealer capability development and represent Customer Services in cross-functional and regional initiatives.

Qualifications

• Bachelor’s degree in Engineering, Business Administration, Economics, Marketing, or a comparable field.
• Advanced reporting, data analysis, forecasting, pricing, profitability analysis, and business-case development capabilities.
• Advanced proficiency in Microsoft Excel and Power BI, with practical ERP and parts-management systems experience.
• Experience in parts sales, pricing, product management, marketing, inventory steering, and dealer-network or wholesale business.
• Strong leadership, stakeholder management, communication, negotiation, and influencing skills.
• Minimum 5 years of relevant experience in automotive parts sales, pricing, product management, marketing, or wholesale/dealer-network management.
• Fluency in spoken and written Arabic and English.

Contact

Mercedes-Benz Logistics and Distribution Egypt LLC
90 South Road, Building Bureau 175, 5th Settlement
11835 Cairo
Mariam Elharref: mariam.elharref@mercedes-benz.com