MARKETING SPECIALIST - Finance Asset Management H/F

CPRAM, a wholly owned subsidiary of Amundi, is a human-sized organisation where decisions are made with agility and projects have a direct and visible impact. The Marketing & Digital team promotes investment management expertise, develops coherent and impactful product messaging, and supports business development with internal and external clients.

You will join a 10-person team and report directly to the Head of Marketing, Communications and Digital, working closely with the wider team on varied, high-visibility projects. As the business accelerates, particularly in go-to-market and business activation, this role takes a more strategic, customer-oriented approach based on targeted campaigns.

Responsibilities

The role is structured around two complementary areas:

• Offer Marketing & Client Targeting
• Digital & AI

Offer Marketing & Client Targeting

• Design, manage and execute segmented multichannel campaigns and newsletters in coordination with Investment Specialist, Investment Management, Strategy and Communications teams.
• Segment and target content according to client types, including institutional, corporate, distribution, financial advisers, French distribution networks and international sales.
• Contribute to the editorial committee and content strategy.
• Produce high-value content, including interviews, video scripts, newsletters, educational content and brochures.
• Lead the design of pitchbooks alongside Investment Specialists and in cooperation with investment management teams.
• Participate in cross-functional marketing projects covering ESG and climate, automation, databases, the website and competitive intelligence.
• Adapt and personalise messages to meet regulatory requirements.
• Contribute to the implementation and monitoring of marketing KPIs for campaigns, social networks and the website.

Digital & AI

• Contribute to the team’s digital and AI transformation.
• Identify and deploy practical AI use cases to embed these tools in daily practices.
• Help improve productivity, content quality and the effectiveness of marketing initiatives.

Profile

You should be able to combine marketing vision, content expertise, an understanding of business challenges, digital culture and strong execution skills in a regulated environment.

• Postgraduate degree or equivalent, preferably in marketing, communications or finance.
• Essential experience in financial markets or asset management.
• Proven experience in offer marketing and/or content marketing, with an interest in financial markets.
• Experience managing product campaigns, including segmentation, client targeting, message adaptation and use of multiple distribution channels for internal and external clients.
• Six to ten years of experience.
• Good command of AI applied to marketing, including prompting, knowledge bases and agents.
• Proficiency with Microsoft Office, especially Excel and PowerPoint.
• Creativity in using office tools; Canva is a plus.
• Fluent English.

The successful candidate will be comfortable managing several projects simultaneously, designing 360-degree marketing campaigns, producing demanding content and working with varied stakeholders in a regulated and rapidly digitalising environment.

Starting date: 01/10/2026. Position with management: No.

About Amundi

Amundi is a leading European asset manager and ranks among the top 10 global players. A subsidiary of Crédit Agricole, Amundi offers retail, institutional and corporate clients savings and investment solutions across active and passive management, traditional assets and real assets. It manages close to €2.3 trillion in assets and has 5,500 employees in 35 countries.