HEINEKEN Beverages

Marketing Manager Savanna

HEINEKEN Beverages

Cape Town, South Africa

Posted 3 weeks 4 days ago

Purpose of the role

Lead the profitable and sustainable growth of Savanna by setting a clear brand vision, translating strategy into integrated commercial action and mobilising teams, agencies and cross-functional partners behind shared outcomes. The Marketing Manager is accountable for strengthening Savanna's leadership in South Africa, building the brand for long-term global relevance and leading the innovation and renovation agenda across product, pack, experience and new growth spaces.

What success looks like

  • A clearly aligned brand ambition, growth strategy and annual operating plan.
  • A high-performing team with clear accountability, strong capability and an inclusive, winning culture.
  • An integrated agency ecosystem producing distinctive, effective and commercially relevant work.
  • Cross-functional teams aligned to priorities, decisions, timing and execution standards.
  • Sustained brand, volume, value, penetration and profitability growth.
  • A consumer-led innovation pipeline that delivers incremental growth and strengthens brand relevance.

Key accountabilities

  1. Brand growth leadership: Own the Savanna brand vision, positioning, purpose, distinctive assets and multi-year growth strategy. Translate consumer, category, culture, customer and competitor insight into strategic choices and measurable brand plans, while driving brand health, penetration, market share, volume, value and profitability.
  2. People and team leadership: Lead, coach and develop the Savanna brand team, building a high-trust, high-accountability culture with clear goals, decision rights and performance expectations.
  3. Matrix leadership across departments: Lead through influence across Sales, Trade Marketing, Finance, Insights, Innovation, Supply Chain, Operations, Procurement, Legal, Corporate Affairs and global or regional teams.
  4. Agency ecosystem leadership: Lead the integrated agency village across creative, media, digital, social, PR, influencer, design, research, sponsorship, experiential and below-the-line partners.
  5. Consumer and cultural leadership: Keep the consumer at the centre of decision-making by using segmentation, demand spaces, brand health tracking and qualitative and quantitative research.
  6. Breakthrough communications and experiences: Lead integrated through-the-line communication across television, radio, out-of-home, digital, social, PR, creators, sponsorships, events, experiences and commerce.
  7. Integrated commercial planning and execution: Partner with Sales, Trade Marketing, Group Key Accounts and channel teams to translate brand strategy into integrated commercial plans by channel, customer and occasion.
  8. Brand profitability and resource stewardship: Own the brand income statement and maximise sustainable revenue, margin and return on investment while protecting long-term brand equity.
  9. Innovation and renovation leadership: Own the Savanna innovation ambition and pipeline, balancing core brand renovation, adjacent growth and breakthrough opportunities from opportunity definition through launch and post-launch learning.
  10. Governance, reputation and responsible marketing: Ensure all brand activity meets legal, regulatory, responsible marketing, procurement and corporate governance requirements, while protecting Savanna's reputation.

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