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Purpose of the role
Lead the profitable and sustainable growth of Savanna by setting a clear brand vision, translating strategy into integrated commercial action and mobilising teams, agencies and cross-functional partners behind shared outcomes. The Marketing Manager is accountable for strengthening Savanna's leadership in South Africa, building the brand for long-term global relevance and leading the innovation and renovation agenda across product, pack, experience and new growth spaces.
What success looks like
- A clearly aligned brand ambition, growth strategy and annual operating plan.
- A high-performing team with clear accountability, strong capability and an inclusive, winning culture.
- An integrated agency ecosystem producing distinctive, effective and commercially relevant work.
- Cross-functional teams aligned to priorities, decisions, timing and execution standards.
- Sustained brand, volume, value, penetration and profitability growth.
- A consumer-led innovation pipeline that delivers incremental growth and strengthens brand relevance.
Key accountabilities
- Brand growth leadership: Own the Savanna brand vision, positioning, purpose, distinctive assets and multi-year growth strategy. Translate consumer, category, culture, customer and competitor insight into strategic choices and measurable brand plans, while driving brand health, penetration, market share, volume, value and profitability.
- People and team leadership: Lead, coach and develop the Savanna brand team, building a high-trust, high-accountability culture with clear goals, decision rights and performance expectations.
- Matrix leadership across departments: Lead through influence across Sales, Trade Marketing, Finance, Insights, Innovation, Supply Chain, Operations, Procurement, Legal, Corporate Affairs and global or regional teams.
- Agency ecosystem leadership: Lead the integrated agency village across creative, media, digital, social, PR, influencer, design, research, sponsorship, experiential and below-the-line partners.
- Consumer and cultural leadership: Keep the consumer at the centre of decision-making by using segmentation, demand spaces, brand health tracking and qualitative and quantitative research.
- Breakthrough communications and experiences: Lead integrated through-the-line communication across television, radio, out-of-home, digital, social, PR, creators, sponsorships, events, experiences and commerce.
- Integrated commercial planning and execution: Partner with Sales, Trade Marketing, Group Key Accounts and channel teams to translate brand strategy into integrated commercial plans by channel, customer and occasion.
- Brand profitability and resource stewardship: Own the brand income statement and maximise sustainable revenue, margin and return on investment while protecting long-term brand equity.
- Innovation and renovation leadership: Own the Savanna innovation ambition and pipeline, balancing core brand renovation, adjacent growth and breakthrough opportunities from opportunity definition through launch and post-launch learning.
- Governance, reputation and responsible marketing: Ensure all brand activity meets legal, regulatory, responsible marketing, procurement and corporate governance requirements, while protecting Savanna's reputation.