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Purpose and overall relevance for the organisation
This role supports the Director Product Incubation in driving the Digital/DTC Exclusive product agenda end-to-end. It executes the Product Incubation Process day to day by translating strategy and range direction into structured plans, coordinating cross-functional delivery, and running the in-season “read & react” loop for exclusives.
Key responsibilities
- Strategy and range: Support the Digital/DTC exclusive strategy and range direction, maintain the strategic view of the digital exclusive assortment, prepare creation briefs, support range planning, identify new range opportunities, and collaborate with trading teams on digital by-platform buying.
- Incubation planning: Operate and coordinate the Product Incubation Process, maintain the digital Product Incubation plan, facilitate monthly T1 product workshops, coordinate launch content and samples, and support seasonal kickoffs and product introductions.
- In-season read and react: Run tracking schemes for priority products, generate data-driven insights, coordinate action plans, and provide performance summaries for next-season adjustments.
- Cross-functional coordination: Act as an operational point of contact for incubation topics, drive store-level planning and tracking, and support IP-driven product initiatives.
Knowledge, skills and abilities
- Solid commercial and business acumen, with good product and consumer sense.
- Understanding of online business and product lifecycle management.
- Ability to translate consumer, market and industry insights into actionable product plans.
- Strong process coordination, analytical, communication, collaboration, and stakeholder-management skills.
Education and experience
- Bachelor’s degree required.
- Minimum 5 years of experience in product, merchandising, buying, or related digital commercial functions.
- Fluent written and spoken English and Mandarin.
Additional information
Location: Shanghai, SH, CN. Team: Merchandising & Planning. Contract type: Full time. At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect, with a strong focus on diversity, equity, and inclusion.