Manager Product Incubation

Purpose & overall relevance for the organisation

This role supports the Director Product Incubation in driving the Digital / DTC Exclusive product agenda end-to-end. The role executes the Product Incubation Process on a day-to-day basis, translating strategy and range direction into structured plans, coordinating cross-functional delivery, and running the in-season “read & react” loop for exclusives.

Key responsibilities

Strategy & range

• Support the Director in shaping the Digital/DTC exclusive strategy and range direction and translate it into actionable range plans.
• Maintain the strategic view of the digital exclusive assortment across responsible categories and platforms, providing analysis and recommendations.
• Prepare and maintain the digital exclusive brief framework (CSI).
• Support the definition of the digital exclusive range plan (GTMSO) and align execution with GTM milestones.
• Help identify digital new range opportunities and prepare supporting business cases.
• Co-work with the trading team to support digital by-platform buying and accelerate business growth opportunities.

Incubation planning

• Operate the Product Incubation Process and coordinate execution across teams.
• Build and maintain the digital Product Incubation plan for SMM and TM.
• Facilitate monthly T1 product workshops to define USP and testing approaches.
• Coordinate with Digital Marketing to prepare content and samples ahead of launch.
• Support seasonal kickoff and product introduction with the Digital cross-team.

In-season read & react

• Run the in-season “read & react” loop for exclusives to enable faster decisions and performance optimization.
• Establish and maintain tracking schemes and templates for priority products.
• Generate data-driven insights and coordinate cross-team action plans.
• Provide product inputs and performance summaries for next-season adjustments.

Cross-functional coordination

• Serve as an operational point of contact for cross-functional partners on incubation topics.
• Drive differentiated, store-level planning and tracking to strengthen product performance.
• Support the shift to IP-driven product initiatives across responsible categories.

Knowledge, skills and abilities

• Solid commercial and business acumen, with good product and consumer sense.
• Good understanding of online business and product lifecycle management.
• Ability to translate consumer, market and industry insights into actionable product plans.
• Ability to operate structured processes and coordinate delivery across functions.
• Strong analytical, communication, collaboration, and stakeholder-management skills.

Required education and experience

• Bachelor’s degree required.
• Minimum 5 years of work experience in product, merchandising, buying, or related digital commercial functions.
• Fluent written and spoken English and Mandarin.

Company culture

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.