About the Role
The Premise Manager role partners with the Market Manager in planning and delivering the HEINEKEN USA annual business objectives for distributor partners, including volume, distribution, brand visibility, and activation objectives for the HEINEKEN USA portfolio in assigned channels or geographies. The Premise Manager builds high-quality business relationships with key retail accounts and influential distributor personnel to create mutual value. This role also leads consumer engagement and brand experiences through best-in-class programming within targeted on- or off-premise accounts.
Key Responsibilities
- Analyze market data to identify opportunities and develop proactive market execution plans for assigned distributors and specialists.
- Manage assigned distributor performance to drive attainment of total market goals.
- Set execution priorities and manage assigned specialists to achieve individual objectives and total market goals.
- Coach sales teams to build an organized, communicative staff with strong product, competitor, market, and execution knowledge.
- Develop relationships with distributor stakeholders, including brand managers, channel managers, and sales managers or supervisors.
- Collaborate on annual business plans with the Market Manager and distributor personnel.
- Manage monthly and trimester priorities by planning and leading meetings within assigned channels and distributors.
- Present priorities and opportunities to distributor personnel to drive desired action and execution.
- Work in trade three or more days per week to coach internal and distributor teams.
- Drive Excellent Outlet Execution embedment by collecting survey data in a minimum of 56 outlets per month and educating teams on retail execution opportunities.
- Lead activation of national and local sponsorships, including Major League Soccer, F1, and other events.
- Manage ordering and availability of selling materials, including point-of-sale materials, sell sheets, sampling programs, and other resources.
- Collaborate with Regional Marketing, National Accounts, Regional Accounts, and Category Development teams.
- Manage local and regional chains not covered by Regional or National Sales.
- Manage agency partners and event resources, including training consumer-facing agency staff and recapping results.
- Plan and manage travel and entertainment and tactical budgets for maximum return and policy compliance.
Basic Qualifications and Requirements
- Bachelor’s degree preferred, or relevant experience.
- Minimum of five years of relevant experience.
- Strong presentation skills.
Preferred Qualifications
- Personnel leadership experience.
- Passion for winning and drive for success.
- Relationship management and collaboration skills.
- Core selling and negotiation skills.
- Account planning and management skills.
- Ability to drive execution standards.
- Understanding of sales value drivers.
- Exposure to retail environments and three-tier distribution networks preferred.
Physical Requirements
- Ability to lift up to 32 pounds.
- Frequent stooping, reaching, bending, and twisting.
- Ability to walk, stand, and sit in a vehicle for extended periods.
- Flexibility to work evenings and occasional weekends.
- Valid driver’s license required.
- Must obtain a valid solicitor’s permit upon hire.
Compensation and Benefits
- Base salary range: $105,000–$125,000 plus annual bonus.
- Medical, dental, and vision benefits with matching 401(k) plan.
- 20 days of paid vacation and unlimited wellness days.
- $200 monthly beverage allowance.
HEINEKEN USA is an equal opportunity employer. This position is not available for visa sponsorship and does not provide relocation assistance.