Purpose
Excellence in paid search is one of the pillars of adidas' overall Digital Marketing strategy and is vital for site traffic generation. The Paid Search Manager is responsible for driving and optimizing paid search activities, creating and executing the adidas NAM Paid Search strategy, and partnering with Global Performance Marketing and varied stakeholders to support high-quality traffic and revenue growth for US online stores.
Key Responsibilities
- Devise and implement Shopping/PLA and feed-based strategy for adidas NAM eCommerce campaigns, aligned with NAM Brand and Retail Marketing initiatives and Global SEM standards.
- Drive day-to-day paid search operations with accountability for traffic, margin, revenue, and other KPIs.
- Collaborate with Digital Activation, Merchandising, Buyers, Web Analytics, Global Performance Marketing, and Marketing Activation teams.
- Oversee the US Shopping paid search budget, evaluate performance, and reallocate spend based on results.
- Drive sales, ROI, contribution, and top- and bottom-line growth.
- Monitor industry developments, present trends and case studies to leadership, and innovate paid search practices.
- Define, execute, and document best practices, including training internal stakeholders.
- Manage paid search campaigns from start to finish, analyze results, and present findings to senior management.
- Manage vendor and platform relationships, testing, reporting, case studies, analysis, and optimization.
Knowledge, Skills and Abilities
- Hands-on experience managing and optimizing shopping feeds, Merchant Center, feed structure, data quality, feed enhancement, troubleshooting, and feed-driven strategies.
- Proven retail eCommerce paid search, optimization, and bid management experience.
- Experience managing large media budgets and performance goals for spend, revenue, ROAS, and other KPIs.
- Ability to produce reporting, strategic plans, and actionable performance recommendations.
- Strong analytical, communication, organizational, relationship-building, and problem-solving skills.
- Familiarity with organic search, display, paid social, affiliates, marketplaces, product feeds, and digital attribution modeling.
- Strong ad copywriting skills and knowledge of testing best practices.
- Interest in using technology such as feeds and scripts to automate and scale processes.
Minimum Qualifications
- Bachelor's degree preferred; marketing, business, or computer science focus is a plus.
- 3–5 years of hands-on paid search experience, ideally across agency and client-side environments.
- Experience with campaigns across multiple engines and devices, bidding strategies, PLAs, RSAs, DSAs, and targeted ad copy.
- Proficiency with some or all of DataFeedWatch, Google Ads, Microsoft Ads, Apple Search Ads, Adobe Analytics, and Google Analytics.
- Experience with campaign management platforms such as Search Ads 360, Kenshoo, Marin, Adobe, or similar platforms.
- Advanced computer skills and proven Excel experience; Google Ads certification preferred.
Additional Information
adidas is an Equal Opportunity Employer that supports diversity, inclusion, reasonable accommodations, and individual expression. The role offers a hybrid work policy requiring office attendance Monday through Thursday, with remote flexibility on Fridays, subject to collaboration and presentation needs. The working location is Portland, Oregon.
Benefits include medical, dental, vision, prescription drug coverage, disability and life insurance, 401(k) and Stock Purchase Plan options with employer match, paid parental leave, flexible time off, and paid company holidays.