United Breweries Limited

Manager – Indirect Procurement

United Breweries Limited

Bangalore, India (On-site)

Posted 6 hours 59 minutes ago
On-site

Position Title

Manager – Indirect Procurement

JG: 10

Role Overview

We are looking for a commercially strong and business-oriented Manager – Indirect Procurement to partner with the Marketing and Commercial teams and drive procurement across key marketing-related spends. This is an Individual Contributor role with end-to-end ownership of assigned categories and business relationships.

The role will work closely with senior stakeholders across Marketing, Brand, Trade Marketing, Sales, Finance and other functions, helping the business make better commercial decisions while ensuring procurement delivers value, speed and governance. The ideal candidate will have strong experience in Marketing Procurement, with exposure to creative agencies, influencer marketing, POSM, trade marketing, events, activations and marketing production.

The successful candidate will be expected to understand the business objective behind the spend, challenge requirements constructively, bring external market intelligence and develop commercial solutions in partnership with stakeholders.

Business Partnering & Stakeholder Management

  • Act as the primary procurement business partner for Marketing and relevant Commercial stakeholders.
  • Build strong relationships with Brand, Marketing, Trade Marketing, Sales, Finance and other business teams.
  • Translate business requirements into effective procurement and sourcing strategies.
  • Challenge specifications, ways of working and commercial assumptions to identify opportunities for better value.
  • Bring market intelligence, supplier insights, benchmarks and external best practices to business discussions.
  • Balance business speed and agility with commercial discipline, governance and compliance.

Marketing Procurement

  • Own and manage procurement across creative and advertising agencies, influencer and creator marketing, POSM and promotional merchandise, trade marketing, events, activations, marketing production, printing, fabrication, visibility materials, digital and other marketing services.
  • Develop category strategies aligned with the broader marketing and business strategy.

Strategic Sourcing & Commercial Management

  • Lead end-to-end sourcing initiatives, including requirement understanding, market assessment, RFP/RFQ, supplier evaluation, negotiation and contracting.
  • Develop negotiation strategies using market benchmarks, supplier economics and total-cost analysis.
  • Negotiate commercials, retainers, mark-ups, agency fees, production costs, rate cards and other commercial constructs.
  • Drive measurable cost savings, cost avoidance and value creation.
  • Identify opportunities for demand consolidation, standardisation and supplier rationalisation.
  • Develop flexible commercial models while ensuring competitive pricing.

Agency & Influencer Procurement

  • Partner with Marketing teams on the commercial evaluation and selection of creative, digital, influencer and other marketing agencies.
  • Establish agency remuneration models, rate cards, retainers, project fees and mark-ups.
  • Benchmark agency commercials and identify opportunities for optimisation.
  • Develop structured procurement approaches for influencer and creator engagements.
  • Improve transparency around influencer fees, agency commissions, deliverables, usage rights and campaign-related costs.

POSM & Trade Marketing Procurement

  • Partner with Trade Marketing and Sales teams to understand requirements across markets, channels and locations.
  • Develop sourcing strategies for POSM, visibility materials, promotional merchandise and trade marketing requirements.
  • Drive standardisation, demand consolidation, supplier optimisation and design-to-cost opportunities.

Supplier & Market Management

  • Build and manage strategic relationships with key marketing suppliers and agencies.
  • Conduct supplier performance reviews and establish appropriate SLAs/KPIs.
  • Develop supplier benchmarking and market intelligence to support business decisions.
  • Identify emerging suppliers, new capabilities and innovative commercial models.

Procurement Transformation & Value Creation

  • Simplify, standardise and digitise marketing procurement.
  • Improve visibility of marketing spends and supplier economics.
  • Develop procurement frameworks, rate cards, preferred supplier models and contracting structures.
  • Use spend analytics and data to identify trends, opportunities and commercial leakage.

Governance & Risk Management

  • Ensure sourcing and contracting activities comply with procurement policies and governance requirements.
  • Ensure appropriate contracts, POs, approval mechanisms and commercial documentation are in place.
  • Partner with Finance, Legal and other control functions on key commercial arrangements.
  • Identify and proactively manage commercial, contractual and supplier risks.

Key Success Measures

  • Sustainable cost savings and commercial value creation.
  • Improved marketing spend visibility and control.
  • Stronger agency and supplier commercials.
  • Competitive and benchmarked rate cards.
  • Improved influencer and creator marketing economics.
  • POSM and trade marketing cost optimisation.
  • Stakeholder satisfaction and procurement adoption.
  • Supplier performance and innovation.
  • Simplification and standardisation of procurement processes.
  • Improved governance without slowing down the business.

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