Manager Category Management Outdoor & Running

Purpose & Overall Relevance for the Organization

• Define local short- and medium-term objectives for the Running, Outdoor, and Credibility Sports categories, including Tennis, Swim, and Golf.
• Develop category business success in Turkey through a robust category plan aligned with EM BUs, EM CTC, and Global guidelines.
• Act as the head of the Running, Outdoor, and Credibility Sports categories, driving range architecture and the CTC/GTM merchandising process to achieve brand and channel KPIs.

Key Responsibilities

• Lead range and assortment plans by store format based on the Turkey range, seasonal strategy, and local needs.
• Deliver complete local category range plans covering range selection, local pricing, go-in margin, forecasting, and phasing.
• Create the market range architecture strategy and ensure alignment with Global Brand and EM frameworks.
• Define article allocation and product segmentation guidelines for Turkey, including SMU and ABO.
• Lead range management activities including business planning, ranging input, forecasting, pricing, go-to-market, and segmentation.
• Follow the in-season brand calendar with Supply Chain, Channel Leads, Brand Activation, and Omni Channel teams.
• Drive collection and submission of initial market forecasts in RMA for HUB CTC horizontal reviews at key milestones.
• Provide input to seasonal, annual, and strategic business plans and relevant KPI reporting and scenario analyses.
• Track category selling performance and propose action plans to improve sales and category KPIs.
• Coordinate the upcoming-season sell-in process and prepare showroom materials and sell-in presentations.
• Collaborate cross-functionally with Marketing, Sales, Own Retail, Demand Planning, Supply Chain, and other key business partners in Turkey.
• Drive excellence in GTM, including internal sales meetings, sell-in tools, and cluster article master data maintenance.
• Perform other duties as assigned by the Line Manager.

Knowledge, Skills and Abilities

• Strong presentation and communication skills.
• Advanced MS Office skills.
• Deep cross-functional process knowledge.
• Structured, organized, and process-oriented approach.
• Superior analytical and problem-solving capabilities.
• Ability to provide input into and implement strategy.
• Strong project and process management, business, influencing, and presentation skills.
• Persuasive “Impossible is Nothing” attitude and drive for continuous improvement.

Required Education and Experience

• Bachelor’s degree in a related field.
• Extensive marketing experience of 6+ years, with a strong record of success and high-level category management, merchandising, and buying knowledge.
• Experience working with stakeholders and experts at various seniority levels.
• Fluency in English.

Company Culture

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion.