Purpose & Overall Relevance for the Organization
Lead Brand Communications for Lifestyle, across Originals and Sportswear, translating global and regional brand direction into locally relevant strategies and integrated campaigns for the Chilean market. This role connects brand, product, consumer and business, building desire and cultural relevance while supporting product launches and commercial priorities.
Key Responsibilities
- Lead the Brand Communications strategy and execution for Lifestyle, across Originals and Sportswear.
- Translate global and regional brand strategies, calendars and creative direction into locally relevant plans and activations.
- Lead integrated 360° campaigns connecting brand storytelling with product launches, consumer insights, media, PR, social, influencers and consumer touchpoints.
- Partner with Product Marketing and Category Management to align communications with product priorities, assortments, launch calendars and channel needs.
- Connect product storytelling with commercial moments to support product consideration and sell-through.
- Build cross-functional alignment across Brand, Product, Commercial and channel teams.
- Identify consumer, fashion and cultural trends and translate them into Lifestyle opportunities.
- Partner with Cultural Marketing on relevant talents, communities and cultural moments.
- Monitor campaign effectiveness across brand, media, influencer and commercial KPIs, translating insights into optimization actions.
- Manage the Lifestyle Brand Communications budget.
- Lead agency relationships and creative processes from briefing through execution.
- Lead and develop the team, strengthening capabilities and building a talent pipeline.
Key Relationships
Regional and Global Brand Communications, Product Marketing, Category Management, Cultural Marketing, Media, PR, Social, Digital, Retail, Wholesale, eCommerce, Commercial, Finance, Procurement, agencies, external partners and local cross-functional stakeholders.
Requisite Education, Experience, Knowledge and Skills
- Bachelor's degree in Marketing, Communications, Advertising, Business Administration or a related field.
- 5+ years of relevant experience in Brand Marketing, Brand Communications, Product Marketing or related functions.
- Experience developing and executing integrated 360° brand and product campaigns.
- Strong product marketing experience and understanding of product portfolios, lifecycle, launches, channels and commercial performance.
- In-house experience within a brand or consumer-driven company.
- Experience working with global or regional strategies and translating them into local execution.
- Strong analytical, stakeholder management and influencing skills.
- Experience managing marketing and communications budgets and external agencies.
- Previous experience leading and developing people.
- Strong understanding of the Lifestyle consumer and connection to fashion, sneakers, sport and contemporary culture.
- Professional proficiency in English.
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