Lead Professional Media Relations, Nordics

NIKE, Inc. is looking for an experienced and dynamic Lead Professional Media Relations, Nordics to lead communications across the Nordic region, including the Netherlands, Belgium, Luxembourg, Denmark, Sweden, Norway, Finland and Iceland.

This strategic role sits within the Nordics Leadership Team and serves as a key communications partner to both the regional business and the broader EMEA Communications organization. The ideal candidate brings extensive experience in corporate communications, public relations, media relations or strategic communications, with expertise across internal and external communications.

Requirements

• Extensive experience in communications, public relations, media relations or strategic communications.
• Proven ability to lead internal and external communications strategies within complex organizations.
• Experience in a multinational corporate environment, agency environment, or both.
• Strong executive communications and stakeholder management skills.
• Excellent written and verbal communication skills for diverse audiences.
• Dutch language proficiency strongly preferred; additional Nordic languages are a plus.
• Experience managing issues, reputation and crisis communications.
• Strong understanding of the Nordic media landscape and cultural environment.
• Ability to develop communications strategies supporting business priorities and employee engagement.
• Excellent collaboration and influencing skills across functions and geographies.
• Strategic storytelling skills and the ability to translate business priorities into compelling narratives.
• Passion for sport, culture and the role brands play within communities.

What You’ll Work On

• Develop and execute strategic communications plans aligned with business and brand priorities across the Nordic region.
• Lead internal and external communications programs with consistent messaging and storytelling.
• Serve as a trusted communications advisor to the Nordics Leadership Team.
• Build relationships with key media, industry influencers and external stakeholders.
• Partner with Brand teams on marketplace initiatives, athlete stories, innovation and purpose-driven narratives.
• Drive employee communications that engage and align teams around business priorities.
• Protect and strengthen Nike’s reputation through proactive issues management and strategic counsel.
• Identify cultural insights, emerging trends and storytelling opportunities.
• Support executive visibility and leadership communications across the region.
• Manage agencies and communications partners to deliver measurable impact.
• Foster connections between Nike, sport communities, consumers and employees across the Nordics.

Who You’ll Work With

You will be part of the EMEA Communications team, report to the VP, EMEA Communications, and serve as a member of the Communications and Nordics Leadership Team. You will work with the Nordics General Manager and Leadership Team, EMEA Communications colleagues, Brand Marketing and functional leaders, external agencies, media partners, creators, athletes and other stakeholders.

What Sets You Apart

• Deep understanding of the Nordic market and cultural landscape.
• Curiosity about sport, culture, media and society.
• Ability to move between executive counsel, media engagement and employee storytelling.
• Strong business acumen and ability to connect communications to business outcomes.
• Growth mindset and ability to navigate ambiguity.
• Passion for teamwork, innovation and the power of sport.

NIKE, Inc. offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. NIKE, Inc. is an equal opportunity employer.