Who You’ll Work With
This role sits within Nike’s Digital Commerce team, partnering closely with Merchandising, Marketing, Planning, Finance, and Sport. The Business Manager will report into the E-Commerce Director and collaborate across functions to drive sustainable growth for Nike’s Flagship Digital Channels, Nike.com and Nike App.
The team thrives on consumer obsession, data-driven decisions, a strong understanding of product and pricing trends, and bold storytelling.
Who We Are Looking For
Nike is seeking a business-minded, action-oriented leader who blends strategic thinking with analytical rigor and retail intuition. This individual thrives in ambiguity, brings clarity to complexity, and moves work forward with ownership and urgency.
- Bachelor’s degree in Business, Marketing, Analytics, or a related field. Nike will accept any suitable combination of education, experience, and training.
- Minimum 5 years of experience in retail, e-commerce, or a digitally led business.
- Ability to extract and analyze data across multiple sources, including Tableau and Databricks, and translate complex information into actionable business insights.
- Strong storytelling and presentation skills with a proven ability to influence stakeholders.
- Open to working in Beaverton, Oregon.
What You’ll Work On
You’ll drive the ongoing health and growth of Nike App and Nike.com, with a sharp focus on demand and traffic forecasting, performance analytics, and consumer journey optimization. You’ll connect data across multiple sources to understand business drivers, identify friction and growth opportunities, and translate insights into clear actions and executive-ready narratives that influence cross-functional decisions.
- Obsess platform performance and business health: Lead monthly and quarterly assessments of Nike App and Nike.com performance, developing a clear view of business health, emerging trends, risks, and opportunities across traffic, conversion, AOV, demand, and consumer health.
- Forecast demand and traffic: Develop and continuously refine demand and inbound traffic forecasts, leveraging historical performance, business trends, and forward-looking inputs to anticipate shifts and identify gaps to plan.
- Analyze traffic drivers and growth opportunities: Build a deep understanding of traffic composition, sources, and performance. Identify the channels and consumer behaviors driving growth or creating headwinds and translate findings into opportunities to improve traffic quality and productivity.
- Turn insights into action and drive alignment: Translate data and performance insights into clear recommendations, partnering cross-functionally to align priorities, influence decisions, and drive action against the highest-impact opportunities.
- Evaluate and optimize consumer journeys: Analyze how consumers navigate and engage across Nike App and Nike.com, identifying points of friction, drop-off, and opportunity throughout the journey. Partner with cross-functional teams to prioritize improvements that strengthen consumer experience and business performance.
- Create and champion business storytelling: Develop polished, executive-ready decks, points of view, and business narratives that connect performance, consumer behavior, and forward-looking opportunities. Clearly articulate the “so what,” influence decisions, and drive alignment around priorities.
Additional Information
Nike offers accommodations to complete the interview process, including screen readers, sign language interpreters, accessible single-location interviews, closed captioning, and other reasonable modifications as needed.
NIKE, Inc. offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and an atmosphere for professional development. NIKE, Inc. is an equal opportunity employer.