NIKE, Inc. is looking for a Jordan Brand Marketing Manager based in Los Angeles to support the strategic direction and execution of critical sport and commercial moments in partnership with North America.
This position will lead cohort marketing for prioritized consumer segments, creating and executing strategies that build meaningful daily relationships with Jordan Brand consumers. The ideal candidate will combine strong leadership, data-driven insight, brand intuition, and a passion for understanding and serving consumers.
What You Will Work On
- Lead the North America vision and strategy, with an emphasis on Los Angeles, for daily marketing activations focused on consumer engagement, membership acquisition, retention, and reengagement.
- Create and execute seasonal and daily full-funnel, multi-channel marketing plans.
- Partner with brand creative to optimize storytelling against distribution plans, drive lifetime value, and maximize engagement.
- Use a test-and-learn approach to shape consumer cohort learning agendas and measurement plans.
- Help unlock the ability to understand consumer behavior and needs on a daily basis.
Who You Will Work With
You will collaborate with partners across channels, media, creative, data science, insights, planning, and brand marketing. You will also partner with the extended Jordan Brand Marketing Team in Los Angeles and the North America Jordan Brand Marketing Team, reporting directly to the Jordan Brand Marketing Director for LA.
What You Bring
- BA/BS degree, or a suitable combination of education, experience, and training.
- 5+ years of experience in digital or online marketing or a related field.
- Expert understanding of digital marketing strategy and tactics across digital apps, email, .com experiences, paid media, and social.
- Proven experience leading and executing cohort-based, multi-channel marketing strategies, ideally for parent or teen targets.
- Outstanding leadership skills and the ability to influence functional teams and large cross-functional projects.
- Excellent written and verbal communication skills, including presentations.
- Strong analytical skills and comfort combining art and science.
The annual base salary ranges from $104,600 in the lowest geographic market to $213,700 in the highest geographic market. Actual salary varies based on location, qualifications, skills, and experience. NIKE offers a total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development.
NIKE, Inc. is an equal opportunity employer and provides accommodations throughout the interview process.