Internship - Low & No Alcohol (LoNo) Growth & Innovation

The internship

Join the forefront of the beverage revolution! The Low and No Alcohol category is the fastest-growing segment in the industry. In this role, you will combine Marketing, Strategy, and Innovation to drive growth for HEINEKEN’s 0.0 portfolio and Low alcohol propositions of up to 3.5% ABV.

What will you be working on?

• Analyze trends: Dive into data to track the rise of the sober-curious movement, from alcohol-free to lighter, sessionable options.
• Create impact: Design persuasive presentations and visual assets to communicate the LoNo strategy to stakeholders worldwide.
• Innovate with tech: Leverage AI tools to streamline research, generate creative concepts and stay ahead of the curve.
• Collaborate: Work closely with Global Commerce, Brand and Innovation teams to roll out initiatives for brands including Heineken 0.0 and Amstel Radler.

Your new team and workplace

The LoNo Category Growth & Innovation team works to normalize moderation globally by making both 0.0 and low-alcohol choices the cool choice. You will join a diverse, high-energy team that values fresh perspectives, proactive thinking and an entrepreneurial mindset, with opportunities to work across departments at HEINEKEN.

What a day in the internship could look like

You might identify the next consumer trend, help create a new product concept, work with Marketing and Research & Development teams, and uncover growth opportunities. You will also have opportunities to connect with colleagues, attend intern events and join social gatherings.

The unique you!

We are looking for someone with energy, drive and ambition to grow who:

• Is enrolled in a Bachelor’s or Master’s program, such as Business, Marketing, Innovation or Design.
• Has strong analytical skills and can translate complex data into clear, actionable insights.
• Is a visual storyteller with expertise in PowerPoint or Keynote; design skills and experience with AI tools are a plus.
• Is proactive, curious about moderation and low-alcohol beverage trends, and eager to take ownership.

Conditions of HEINEKEN

• You must be enrolled at an educational institution for the entire internship and provide proof of enrollment for the current academic year.
• Non-EU nationals must be registered as an intern with a Dutch educational institution. EU nationals may also be registered at educational institutions outside the EU.
• You must reside in the Netherlands for the entire internship.
• HEINEKEN does not provide housing.
• You must have a valid citizen service number (BSN).

Our internship conditions

• Full-time, practice-oriented internship starting February 1, 2027.
• Six-month duration, to be agreed with your internship supervisor.
• Based in Amsterdam.
• Hybrid working model, typically three days per week in the office and two days from home.
• Monthly internship allowance of €650 gross based on a 40-hour workweek.
• Two vacation days per month based on a full-time internship.
• Full reimbursement of commuting costs if you do not have a public transport student subscription.

Interested?

Apply via the green “Apply Now” button. Include your CV and a motivation letter explaining why this internship appeals to you. Questions can be directed to [email protected].

Working at HEINEKEN

HEINEKEN works with a broad portfolio of products and brands, including Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. The company aims to create a respectful work environment with equal opportunities.